MONITORING AND RESPONDING TO REVIEWS TO IMPROVE ENGAGEMENT

As seen in most social media platforms, most reviews are being monitored and responded to, and the question you should ask yourself is, why are reviews being monitored and responded to? The reason reviews are being monitored and responded to has a lot of benefits associated with it.

Which actually involves :

• Getting to satisfy users, followers, customers etc
• To get feedbacks from those who engage your social media account
• To build a proper connection between yourself and those who engage with your brand.
• The principal part of the advantage of monitoring and responding to reviews is that it improves engagement, and this is what will be explained furthermore.

Monitoring and responding to reviews helps improve engagement in such a way that it creates a sense of responsibility and connection with the customers, as most customers tend to drop what they have in their mind while they engage with your brand, they tend to let you know the things they would love to get, and how they want things to go while they relate the benefits and issues they may be enjoying and facing at certain times.

Responding to reviews regularly creates a great community whereby when other customers see that the reviews of other people are being attended to, they would feel encouraged to also drop their reviews too, making the community grow and advance in the aspect of communication.

Most times, when reviews are not being monitored and responded to, customers tend to lose interest in dropping reviews they feel should be corrected on worked on, but when they see past reviews being unattended to, they tend to abandon or ignore the voices of the brand when they drop a particular message, addressing reviews and responding to them, builds a mindset of transparency for the customers to see how open the brand is and how much they can be trusted and engaged with to share their individual personal reviews.

Overall, monitoring and responding to reviews can lead to increased customer satisfaction, stronger reputation, valuable feedback insights, enhanced trust and credibility, relationship building opportunities in the marketplace.