Digital Marketing

The digital space is now constantly evolving and expanding, with competition growing more and more by the day. Brands are now for visibility, and gaining customer attention has never been more difficult and challenging. Navigating your way around search engines is...

Customer is King- Anonymous The plain truth is a business can never be perfect simply because it is managed by humans, and as humans, we will most likely mess up now and then, which could have a great impact on our customers and reputation. Whenever these mistakes...

Building a community is a very important strategy in the digital marketing world because it helps you build your brand with a lasting impact in view. Your brand or business could have a massive following/traffic on your website or page, but that does not equal building...

Short form video content is dominating the digital marketing landscape, and Instagram Reels and TikTok are leading the charge. Both platforms offer businesses and influencers massive reach, high engagement, and opportunities for brand growth but which one is right for...

AI has rapidly evolved to become a very important tool in the social media space and the internet as well; it has become a tool for gathering data and information all around the globe. AI tools have gradually become the new face of technology that helps you navigate...

Search engine optimization(SEO)is meant to drive traffic to your website and improve visibility and operation when accurately implemented. Little mistakes can destroy and impede the growth of your website, reducing traffic, engagement, and conversion rates. By identifying...

Podcasts started to find expression as far back as the 1980s with online radios and downloadable audio shows, but in the year 2003, Software developer Dave Winner created the first audio RSS feed and, with former MTV video jockey Adam Curry, developed iPodder, a program that...

Infographics are one of the most powerful visual content formats that can boost engagement, increase social shares, and drive traffic to your website. In fact, studies show that infographics are shared and liked 3x more than other content types. However, not all...

Visual search is revolutionizing the way people discover products and information online. Instead of typing keywords, users can simply upload an image or use their smartphone camera to find similar products, objects, or information instantly. Platforms like Pinterest and...

Pinterest is one of the most underrated yet powerful platforms for driving traffic to e-commerce websites. Unlike other social media platforms that focus on engagement, Pinterest acts as a visual search engine, allowing users to discover new products, ideas, and brands....