CREATING SHAREABLE CONTENT THAT DRIVES ENGAGEMENT

Imagine this, you use approximately 2 hours to draft content that you will post on your social media page. And after posting this content you only have 2 to 3 engagements, after doing thorough web research about creating the best content. Yet you still need to have low engagement or no engagement on your post. You must be feeling conflicted, upset, and frustrated, and you are ready to GIVE UP. 

Let’s pause real quick. Before you shut down that page or stop posting. 

I would like to tell you something, Come Closer; It’s not about what you post, it’s about the strategy you apply. Yes, Strategy!!!!!!!

Creating content that people resonate with and eventually re-share with family and friends, goes beyond what you type. It’s using the right strategy to create shareable content.

The first content creation tip is to identify your target audience (TA), this is where your buyer persona is most valued because every content is tailored to solving your customer issues, that’s why a buyer persona plays a key role in content creation. 

And secondly, it’s to solve one of their problems (Not all but one). Some businesses struggle because they are trying to solve all their audience issues instead of focusing on one problem. Identifying one problem, introduce fixed goal and vision.

Now, that we have a refined mindset about content creation and the tips needed in every post.

Let’s define what a content pillar is and identify each one.

A content pillar is a key theme you choose to focus on in your content and how you want to be addressed by your audience. 

The content pillars are;

• Educational Content
• Inspirational Content
• Promotional Content
• Conversational Content
• Entertaining Content

These content pillars assist in structuring your post in an organized manner, reintroducing the goals for each content because reintroducing your goals helps you communicate with your target audience in diverse ways while solving their problem.

Understand that these pillars, enable your audience to interact with each post, resulting in shareable content.

Content Creation Strategies

These strategies, generate engagement and lead to your business. So gather the right information about each strategy because the moment you apply the approach, you will attract the right results.

Compelling Headline / Power of Storytelling:

Your content tips can solve a customer’s problem instantly but without the right headline, no one will read it. So, start by crafting attention-grabbing headlines and hooks that pique curiosity and entice readers to click and share. Incorporate storytelling techniques to evoke emotions and connect with your audience on a deeper level. Whether it’s through relatable anecdotes, thought-provoking narratives, or inspiring success stories, storytelling adds depth and resonance to your content.

Leveraging Visual Content:

Visuals play a crucial role in driving engagement and shareability. Incorporate eye-catching images, videos, and infographics into your content to enhance its appeal and make it more shareable across social media platforms. Invest in high-quality visuals that align with your brand identity and effectively communicate your message. Remember, a picture is worth a thousand words, and compelling visuals can significantly amplify the impact of your content.

Leveraging Social Proof:

Make it easy for your audience to share your content by integrating social sharing prominently throughout your website and content. Encourage user-generated content by soliciting feedback, comments, and contributions from your audience. Foster a sense of community and belonging by actively engaging with your followers on social media and responding to their comments and messages. The more interactive and inclusive your content is, the more likely it is to be shared and engaged with.

Implementing SEO Strategies:

Optimize your content for search engines by conducting thorough keyword research and strategically incorporating relevant keywords into your content. Focus on long-tail keywords and phrases that reflect user intent and align with your content objectives. Build quality backlinks from reputable websites and directories to improve your content’s visibility and authority in search engine rankings. By leveraging SEO best practices, you can ensure that your content reaches a wider audience and drives organic engagement over time.

Analyzing Engagement Metrics:

Develop a comprehensive strategy to maximize the reach and visibility of your content. Utilize social media platforms, email marketing, and content syndication channels to distribute your content to your target audience. Collaborate with influencers and industry experts to amplify your content’s reach and credibility. Monitor and analyze engagement metrics to track the performance of your content and refine your promotion efforts accordingly. By actively promoting your content across various channels, you can increase its exposure and drive meaningful engagement with your audience.

Conclusion:

Understanding your audience, crafting compelling content, leveraging visual, and social proof, implementing SEO strategies, and promoting your content effectively, you can create content that resonates with your audience and inspires them to share it with others. Keep experimenting, and refining your content creation and promotion efforts to continuously improve your results and maximize your impact in the digital world.

Are you ready to boost your online presence and captivate your audience? Then you are on the right website at Luemprex Digital, we have blogs that will assist you in your business journey. Browse Now.