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1.0 INTRODUCTION
What is Email Marketing?
Now, a lot of people use emails to market their business or products which brings us to what Email Marketing is all about. Email Marketing is an act of sending commercial or economic emails to a group of people using email. Email Marketing can be used to send advertisements, newsletters, important updates, business requests, etc.
Email Marketing is one Effective tool that one can use to engage with their audience or clients. It helps to build brand awareness, loyalty, and trust and drives conversations. However, to obtain optimal success using email marketing, it is significant to follow some Practices. Here are some do’s and don’ts for email marketing success for startups:
2.0 Do’s Of Email Marketing:
2.1. Build a targeted email list:
This is the first step in email Marketing. Subscribers who are more interested in your products and services should be your major priority and more attention should be given to them. A list of subscribers should be made. To attract quality leads, Leverage lead generation tactics, such as offering an incentive or gated content should be made.
2.2. Personalize your emails:
In reality, we know that most emails sent to clients or rather people, in general, are hardly being opened. Therefore emails must be personalized which is one of the most successful tactics in email marketing. It is important to address subscribers by their name and segment your list based on their preferences, behaviors, or demographics which would make the customers feel you care and thinks you are specifically interacting with them. Personalized emails can improve open rates and engagement.
2.3. Craft compelling subject lines:
Once the emails are opened, it is important to write subject lines that are attention-grabbing and relevant to the content of the email. This is because immediately after the emails are opened, the subject lines are what the customer will look up to first. Things that can trigger spam filters such as excessive capitalization or spam-like language should be avoided.
2.4. Provide valuable content:
provide valuable and relevant content to your subscribers. Deliver useful content, educative, share industry insights, or provide exclusive offers to keep subscribers or customers engaged and interested. It is also important that your content should be relevant to the purpose of the email.
2.5. Use a mobile-responsive design:
Mobile-responsive design is the practice of designing and coding email templates that automatically adjust to the size and shape of the device on which they are being viewed. This means no matter what devices are being used for example a computer, desktop, or any electronic device used it can be easily accessible and read. In order words, your emails must be mobile-friendly and responsive to provide a seamless experience across devices. It is important to optimize for mobile since most people access their emails via their smartphones.
3.0 Don’ts Of Email Marketing:
3.1. Purchase email lists:
This is one of the mistakes many brands make. They purchase email lists. Avoid buying email lists as they often contain outdated or uninterested contacts. It’s better to grow your list with people who have willingly opted in to receive your emails than buy email lists.
3.2. Send generic or excessive emails:
It is true that for your customers to know that your brand is working regularly it’s important you send emails but when these emails become too much you are likely to lose your subscription done by that customers. Avoid sending generic or repetitive emails. When emails are being repeated it could bore your customers. Emails sent to customers or clients should be fresh and new. Tailor your emails according to the recipient’s preferences and past interactions.
4.3. Forget about email deliverability:
Email deliverability measures the percentage of successfully delivered emails to your customers’ inboxes. Attention to email deliverability rate should be made to ensure that your emails do not land in the spam box but land in the subscriber’s box. Regular cleaning of the email list and using a reputable email service provider are one of the best practices to avoid being marked as spam.
4.4. Neglect testing and analytics:
Without monitoring analytics, it is difficult to improve and develop an email marketing strategy. Always analyze email metrics like open rates, click-through rates, and conversions to understand what is resonating with your audience and make improvements accordingly. Also, it’s very necessary to always test your emails before sending them to ensure they display correctly and are error-free.
4.5. Ignore legal requirements:
There are some laws in email marketing. These are the regulations that set rules for email marketing. Familiarize yourself with the local laws and regulations surrounding email marketing, such as GDPR ( The General Data Protection Regulation) or CAN-SPAM Act( The Controlling the Assault of Non-Solicited Pornography And Marketing Act), and ensure compliance. Provide clear opt-in and opt-out options, and honor unsubscribe requests promptly.
5.0 CONCLUSION:
Email marketing is one of the most important digital marketing Strategies. By following these do’s and don’ts, startups can maximize the effectiveness of their email marketing campaigns and drive success in acquiring and retaining customers. This is where our company comes in, we can always brush you and give you a practical guide on email marketing. I hope this article was or is beneficial to you.
