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Content Marketing is a form of digital marketing that involves the use of written articles in the form of blogs, newsletters, white papers, emails, and videos to market your business or brand to your current and potential customers.
This system helps to create awareness of your business in the minds of your customers. It also helps your customers to be mindful of your brand and this will stimulate their patronage.
When you become consistent in posting valuable and attractive content to your audience, they will begin to think of your company, as one that has their best interest at heart.
This, in turn, will influence their choice of your product when it is time to purchase.
WHY HAS CONTENT MARKETING BECOME SO POPULARLY USED IN DIGITAL MARKETING
Content marketing has produced a lot of results, and by statistics, it has proven to be very effective in marketing. Let’s take a look at the statistics of Content Marketing Results so far:
1. Businesses using blogs, receive 67% more leads than other companies.
2. About 67% of business-to-business (B2B) marketers, say content marketing has increased engagement and number of leads.
3. About 80% of people have given credit to video adverts for convincing them to purchase a product or service.
With the above statistics, content marketing has proven to be one of the best and most effective techniques in digital marketing. Therefore, it has ranked number one as the most popularly used marketing strategy online.
HOW TO CREATE VALUABLE CONTENTS THAT WILL BE ATTRACTIVE AND RETAIN CUSTOMERS
When creating good content that could retain customers, some factors need to be considered. They include the following:
1. Identify Your Audience:
Carry out thorough research on the priorities, challenges, and preferences of your audience or readers.
When you know the needs of your audience, it will help you to create valuable contents that will meet their needs.
2. Determine the Right Form of Content:
Another important consideration to make is to know the best format of content that will be suitable for your customers, this may be in the form of a video or checklist.
An audience is likely to judge your content on its quality. So create professional contents that will be appreciative to your customers.
3. Decide How You Will Distribute Your Contents
You should decide if you will post online, email content to people or print it out for an event.
When distributing your content, start with where you know your audience is likely to be e.g. social media.
4. Choose a Sustainable Schedule:
Once you know, who your target readers are, and the format to use, it is wise to choose a Sustainable schedule for creating and posting your content to your audience.
5. Follow Best Practices
Compelling contents are written and don’t contain jargon that only you and your peers will understand.
A short, relevant, actionable piece of content is best.
6. Apply SEO to Content:
Content marketing can be boosted with search engine optimization (SEO). Use the right keywords in your content, this will boost more traffic.
The best keywords are plain language, relevant and specific. In using SEO, content can be reviewed, assessed, and relevant.
The following guidelines will help you in using keywords; focusing on either 1 to 2 keywords, using keywords in the title, finding a way of naturally incorporating keywords in your content, and also stay on the topic when writing.
BENEFITS OF USING CONTENT MARKETING FOR YOUR BUSINESS
1. Organic Traffic is Increased:
Contents that rank higher in the search engines will attract more clicks from those looking for the top-ranked answers to their questions.
Properly tailored content with a strong call to action can lead to prospects becoming customers.
2. Increased Referral Traffic:
Quality, relevant, and high-ranking content will attract valuable inbound links from relevant third-party websites.
These links from relevant sources have a dual effect of both driving traffic and authority for your Business.
3. More Social Engagements :
Contents creators should be diligent enough to add to their content calls to action, that provide readers with easy ways of either liking, commenting, and sharing content via social media or other platforms.
4. Targeting Content During The Customer Journey:
A well defined Content marketing strategy that will help your consumers through their purchasing journey, should be utilized.
Contents created during these stages; from awareness to consideration and finally to patronage, help consumers to build long-term trust in your brand.
5. Higher Conversion Rates:
Quality content marketing campaigns help to convert at a higher rate than other Marketing techniques.
People generally choose to purchase from brands they trust, and trust is developed over time through relevant and authoritative content.
Endeavor to incorporate strong and clear calls to action into your blog post, articles, videos, and content, this will aid in progressing your prospects into conversion.
In conclusion, content Marketing has proven to be the number one most used and effective technique in digital marketing.
For more information on how to effectively market your business online, visit us @ tfm.epizy.com
