Digital Marketing

Monetising your X account can be a fun way to turn your social media time into something that pays. But where do you start? First off, you need to ensure your account is eligible for monetisation. You’ll need at least 500 followers, which sounds like a lot, but...

Instagram Stories have revolutionized the way brands interact with their audience. With over 500 million daily users, Stories offer an excellent opportunity for businesses to engage their followers, showcase their products or services, and drive conversions in a creative...

In today’s data driven world, businesses have access to vast amounts of information that can be used to improve marketing campaigns and achieve better results. However, data alone is not enough. To truly understand whether your campaigns are successful, you need to...

A content writer is someone who showcases the special features of digital marketing services You may ask what does that even mean? It means that a content writer, by the use of creating great content, can help promote your digital marketing services or products. Content...

A start-up company that wishes to build a brand decides to use digital marketing strategies to gain visibility and then sets out to research how to go about it. During the research process, common myths and misconceptions that could stop the next move arise, and suddenly we...

Blogging has evolved into one of the most accessible and profitable ways to make money online. With the right niche, bloggers can generate consistent revenue streams through ads, affiliate marketing, and selling products or services. However, choosing the right niche is...

In the competitive world of e-commerce, having a great product isn’t enough to drive sales. With millions of products online, how do you ensure that your items stand out and reach your target audience? The answer lies in Search Engine Optimization (SEO). SEO is not...

Imagine visiting an Instagram profile for the first time. What catches your attention? Most likely, it’s the bio, the profile picture, and those circular icons under the bio—the Instagram Highlights. They let you pin your best Stories, making them easily accessible to...

In 2024, over 63% of global businesses increased their digital marketing budgets, leading to massive growth in customer acquisition and retention. The competition is only getting fiercer in 2025. If you’re not stepping up your game, your competitors will leave you behind....

Do you know that TikTok is now a marketing powerhouse that brands can no longer ignore. For Nigerian businesses, especially SMEs, TikTok provides the perfect opportunity to connect with your real audience, showcase creativity, and get real results.  It’s not just...