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Keyword research is an important part of any content-writing method, it is the first step in the use of SEO strategy.
Before creating any content you have to find out what terminologies your target audience can relate to. These terms are known as your keywords; creating, writing, and crafting interesting, useful, high-quality, and discoverable content is dependent on these keywords. In this article, we will guide you through the steps involved in discovering keyword research.
What are Keywords?
Keywords also referred to as “SEO Keywords” are any words or phrases that a user types to find useful information with search engines on the internet.
The keyword is an entrance through which people get to the website where they locate what they are looking for. Finding the right keywords is so important in SEO because once you find words people use when finding information in your niche, you can adjust your strategy and SEO to accommodate these words. As a result, you gain more visibility and conversion rates.
What is Keyword Research?
It is a search engine optimization practice that involves careful analysis, identifying and using words people use to search for products and services on the internet. It is about getting to know the language your target audience understands best and using the knowledge acquired to optimize your content.Without good keyword research, you might find yourself using keywords that do not relate to your audience. Updating your keywords list helps you create content that keeps you in the face of your audience and helps you stay current with industry trends.
3 Guiding Step To Maximizing Keyword Research
1. Know Keyword Research Goals
To successfully get the right keywords for your research, you must first take your time to understand and know your target audience; it becomes way easier when these two have been gotten correctly.
Here are some important questions to consider in this step:
- What is your niche?
- What is your selling point?
- What is your website about?
- What does your target audience need?
- How visible are your services and products to your target audience?
The plenty of questions you have will determine the amount of answers you have and how quickly you will reach your goals.
2. Create a list of significant topic ideas based on your niche
Here, you will come up with 10-20 topic ideas that are very related or important to your niche, and then you will use these topic ideas to come up with specific keywords for your research.If you are a freelance writer, content writer, or a writer, these are probably topics you come across very often or they are topics that show up mostly during online sales
Think about your prospective clients, what type of topics will your audience look for on the internet that you want your business to be known for?
Examples: Digital marketing, social media management, SEO, email marketing, content marketing, etc.
3. Understand the search intent of your target audience
What is your target audience looking for? What is the purpose of this search? These are very relevant questions you should keep in mind when trying to get keywords for your research; whenever there is a search on the intent, there is an aim, and that aim is to find something.
There are 4 types of search intent you should look out for;
A.Purchase Intent
The researcher aims to make a purchase and to find the best place to make such a purchase. These can range from finding the best dating spot, the best place to buy a product online, or even creating a new Google account.
B.Product investigation Intent
Here, people do research, analyze, and compare different products or services to pick the best before making a purchase. For example, you want to buy a new shoe, but you are allowed to purchase only one; here, you are searching for the best by checking reviews and recommendations on what is best to purchase.
C.Finding Intent
Here, the people aim to make queries to visit a specific website but the individual does not know what URL to search with.The real work here is centered around similar or the name of that particular website.
D.Data Intent
Here, people are focused on looking for a specific kind of information or an answer to a question. It can range from finding the direction to a location, an answer to a troubling question, or finding out the score of yesterday’s football match, etc.
Most of the queries here are non-transactional because people are not looking to purchase but to find an answer.After you’ve understood how these different intents work, ask yourself what are the intents of your prospective clients before engaging your site or finding a product or service like yours. Finding the search intent of your target audience will greatly affect the steps in deciding on your keywords.
Conclusion
Keyword research may seem complex, but the information provided above can help you navigate the process effectively. Implementing these strategies will lead to more successful results. That’s it for today! Don’t forget to like and comment with your thoughts.
