The Ultimate Marketing Guide: 29 Facts To Launch Your Career

Every year the advertising industry evolves in new and unexpected ways. The business world keeps growing in its techniques and knowledge capacity.

In this blog post, we will cover facts that anyone interested in the marketing industry can apply to get an increase in sales and relationships with customers and to make your product or service attractive to anyone who looks upon it.

1. 82% of consumer internet traffic will be video by 2021: In a white paper published by Cisco, video is predicted to greatly outperform all other online mediums in the coming year. Brands are preparing for the shift with U.S. online video ad spending projected to hit $ 17 billion by 2020. To keep up with the trend, marketers must plan to increase investment in digital video.
2. Influencer marketing is a $1b industry on Instagram: With Instagram approaching 1 billion users, more and more brands are dedicating ad dollars to the platform. Parallel to this, search interest for “influencer marketing” has multiplied over 198x since 2013. A recent study by Mediakix found that this surge in interest has resulted in a $ 1 billion influencer marketing industry on Instagram, which continues to grow.
3. The average consumer attention span is 8 seconds: According to Time, the average attention span of a goldfish is one second longer than a consumer’s. From a metrics standpoint, a user is 106% more likely to bounce on mobile when the load speed is six seconds. Marketers should optimize web pages for speed and make blog content attention-grabbing to increase the time spent on the page. Millennials are projected to account for nearly 1/3rd of all U.S. retail sales by 2020.There are 92 million millennials in the U.S. today whose spending reaches a staggering $billion per year. This group of 21-36-year-olds has officially surpassed the baby boomers in population and is the country’s largest living generation.
4. Google and Facebook earn more than the world’s traditional media outlets: The ad duopoly[Facebook and Google] tops over $117b in ad revenue, more than every newspaper, magazine, and radio network in the world combined, Inc. reported. The way consumers access news is much different with the rise of search and social media and the numbers reflect this behavior. Case in point, over one-third of Millennials and Gen Zens access news through social media platforms.
5. Content with relevant images gets 94% more views: Content marketing strategy is an ascending priority for many advertisers.Today’s consumers are attracted to images, so marketers must integrate visuals with written content. Consumer preference for image-rich content also relates to the previously mentioned rid of online video. Marketers will continue to increase investment in design resources to create compelling imagery and source quality photos.
6. 4x as many consumers would rather watch a video than read to learn about a product: In a survey by Animoto, four out of five consumers said a video showing how a product or service works was important. Additionally, the survey found that 4x as many consumers prefer a video on a product to an article. These facts further support the notion that brands should already be increasing the output of video content.
7. 85% of people would rather provide an email for an ebook than a tweet.
8. Blogs are 63% more likely to influence purchase decisions than magazines.
9. Companies that blog more than 15 times per month get 5 times more traffic.
10. The average content length for a page that ranks in the top 10 positions is 100 words.
11. If a post is greater than 1500 words, it receives 68.1% more tweets and 22.6% more Facebook likes.
12. Articles with images get 94% more views.
13. Using videos on landing pages can increase conversions by 86%.
14. Videos get 267% more links than normal posts.
15. 58% of your audience will stop watching the video within the first 90 seconds.
16. 20% of people will read text while 80% of people will watch videos with the same content.
17. Viewers retain 58% of what they see but only 10% of what they read.
18. The average insults 11 consumer reviews on the path to purchase.
19. Consumers who receive email marketing make orders 44% larger.
20. Personalized emails improve click-through rates by 14% and conversion rates by 10%.
21. 67% of consumers say that the quality of a product is very important in selecting and purchasing the product.
22. Consumers who receive email marketing spend 83% more when shopping: Emails are 26% more likely to be opened if the recipient’s name is in a personalized subject line.
23. 80% of blogs use an email newsletter to distribute content to their audience.
24. As early as 2014,57% of marketers already considered custom content as their top marketing priority.
25. Bloggers are 74% more likely to get strong results if they repeatedly update their old blog posts, even though only 55% of bloggers do this. In some cases, updating an old blog post can improve overall traffic by as much as 402%.
26. Investing in as little as six hours a week in content marketing was enough for 91% of marketers to claim an increase in web traffic.
27. Bloggers consider their top priorities to be creating a strategy and measuring the impact of the blog on the business’s overall success.
28. Marketers consider their top needs to be audience identification and targeting[67%], analytics[67%], creation[60%], distribution[53%], curation, and aggregation[48%].
29. The skill sets most often missing from a content marketing effort are content creation, leadership and strategy, promotion, metrics, and subject matter expertise.

Conclusion

The marketing industry is large,this article would help you navigate your way around how the industry functions,for a beginner who is looking to know more about marketing whether for business purposes or knowledge purpose,you would want to read through this piece.