How to Write the Perfect Business Proposal in Nigeria

Many companies and organizations write Business Proposal. So, it’s a necessity to write a well-structured business proposal that is recommendable. Introducing steps and tips, for writing a perfect business proposal in Nigeria. This is what this blog aims to achieve.

Business Proposals and Business Plans are of great value in businesses. And they both have different purposes and functions which we will address.

What is a Business Proposal?

A business proposal: is a document a company creates to offer a product or service to a potential client. It’s a document that explains what you can do for the client, why you are the best choice, and how much it will cost.

The goal is to convince the client that your solution meets their needs and is worth the investment.

What is a Business Plan? 

In simple terms, a business plan is like a roadmap for a business. It’s a written document that outlines what a business is, what it aims to achieve, and how it plans to do it.

A detailed plan that helps the business owner and potential investors or partners, how to operate the business.

We have individual knowledge of a business proposal and a business plan. Now, Let’s dive into the types of business proposals.

Types of Business of Proposal

Business proposals are either solicited or unsolicited. A solicited proposal is a requested proposal by the company. The name is RFP (Request For Proposal), which is either a Formal or Informal Business Proposal.

An unsolicited proposal is a written proposal without any RFP but aims to solve the needs of the company. Using Companies A and B, to give a clear insight into what a solicited and unsolicited proposal means.

1a.Informal solicited proposal

Company A has discovered Company B and got interested in its products. As a result of an informal conversation, between the two companies. Company A asks for a document with more details about the products offered. Although, It isn’t obliged to respond to the offer.

1b. Formally solicited proposal

Company A is a regular client of Company B and has already figured out what it needs. It’s willing to place an order and wants to double-check the terms before paying.

Company A requests Company B to send a business proposal on what they need. And after receiving an offer, it must respond during an agreed period. In case, company A agrees to the terms, the offer will turn into a legal document of discussion agreement.

2. Unsolicited proposal

Company B runs a marketing company and wants to inform Company A about the services offered. Creates a proposal with information on expertise, and terms.

Writing a Step by Step Business Proposal

1. Cover Page: Make a first impression, by including the name of your company, the proposal title, and the date. Also, add the client’s name and logo for a personalized touch.
2. Table of Contents: Create a clear table of contents to have an easier way to navigate the proposal. Make it hyperlinked.
3. Executive Summary: Provide a concise overview of your proposal. Summarise the key points, including the problem, solution, and expected outcomes. Aim to capture the reader’s attention and make it short. And write the executive summary after the proposal compilation.
4. The Proposal: is in two sections;
   The first is to identify and articulate the problem or challenge faced by the client. Show your understanding of their needs and the issues they need to address.
   Second, prepare proposed solutions to address the client’s challenges. Provide detailed information about the services, you offer and how they introduce solutions.
5. Outlined Services: define the objectives, what you aim to achieve, and the goals of the project.
6. Project Timeline: Present a realistic and detailed timeline for the project. Define and outline the key milestones, deadlines, and entire project duration. This will help the client visualize the timeline of the collaboration.
7. Background Information: Also known as About Us. Includes the Bio of the company and the team members, your awards, accreditation, and case studies.
8.  Budget/ Investment: Provide a detailed and transparent budget for the proposed project. Break down costs, be transparent, and explain the value of each expense to the project. Negotiation is key while focusing on the scope of work covered by the proposed budget. It’s advisable not to use the theme “pricing say investment”.
9. Terms and Conditions: A legal document of payment terms and other relevant information. A summary of the agreed details of the project duration.
10. Call to Action(CTA): a proposed statement that attracts the clients and interest to buy the offer. For example,” BUY NOW” or “WATCH NOW or ‘START MAKING RETURN OF INVESTMENT’”.
11. Agreement Page: The last page contains the name of the company and client, signature, and date. This page prompts the client to immediately start the project.

These are the steps in writing a proposal. But there are some tips you need to know in writing a concise and precise business proposal: 

Tips for Writing a Business Proposal

1. Start with a draft: Create a draft of everything you need to write in the document before endorsing it.
2. Keep it simple and straightforward: You don’t want to create loops for the client to use against you.
3. Stay on Brand: Make sure to focus on your company brand.
4. Visual and Data: Using visuals in your proposal, creates straightforward information.
5. Template: Platforms such as Microsoft, Google Docs, Template.net, www.pandadoc e.t.c. Give templates for free to help maximize your work in a creative yet formal way.

Wow, this is a lot of information, and more blogs such as this on Luemprex Digital Network. We assist our customers and clients with information to help them thrive in business.