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What is social media?
Social media refers to online platforms and websites that enable users to create, share and exchange content with others. It includes various forms of digital communication, such as text, images, videos and links, allowing people to correct and interact globally.
Examples of some social media platforms :
Facts to know about social media:
Based on Social media statistics worldwide :
here are about 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all Internet users.
•There were 150 million new social media users between April 2022 and April 2023, a 3.2% increase year-over-year.
Based on information dissemination :
This means it serves as a rapid source for news and information dissemination, enabling real-time updates on events and trends.
•Social media also plays a business impact, this is where social media has become a crucial marketing tool for businesses providing a platform for promotion, customer engagement and brand building.
Social media also plays the role of influence on society based on opinion, activism and trends.
As seen in all of the facts written above, social media is dynamic, with platforms evolving quickly, introducing new features and adapting to changing user preferences and technological advancements.
Benefits of Social media
•Social media serves different benefits, making it a borderless tool for driving traffic to your website
•Social media creates global connectivity. Social media serves the importance of information sharing.
•Social media creates business opportunities
•Social media creates a channel of networking and awareness.
Basic components of social media
● User profile
● Content (Likes, Reactions, Comments, Hashtags/sharing/Retweeting/Reposting)
● Analytics
● Posts
● Followers/Connections.
An overview of the primary areas where each of these social media platforms works best are:
•Facebook : Social networking, content sharing, community building.
•Twitter : Real-time updates, Microblogging, Hashtag, Trends
•Instagram : Visual contents, Sharing feature, visual branding.
•Linkedin: Professional Networking, Job searching, Business Promotion.
Using social media to drive traffic to your website:
The following methods should be considered
● Optimization of profile: When creating a profile, ensure your profile creates a clear definition of what you are into. Also include a link to your website in your profile.
●Sharing engaging contents : Create relevant contents with good quality that will push users to check through your website. With this being put in place, it will drive more users
to getting more aware about your website. Under this step, you can make use of different types of contents, such as blogpost images, infographics and videos etc.
● Consistent posting : This is another way to drive traffic to your website by posting consistently, this requires a great will of power, this process keeps your audience engaged and provides updates regularly and this will increase visibility and drive traffic overtime.
● Making use of visuals and platforms: Like Instagram, Facebook, TikTok, this method tends to incorporate eye-catching images and videos to attract attention and making use of those platforms favors visually appealing contents.
● Running Contests and Giveaways : This method may seem expensive, but it sure attracts a lot of users, this is widely made use of through WhatsApp to drive traffic to people’s websites.
● Sharing snippets or highlights : Sharing snippets or highlights of your blog posts on social media with a link back to the full content on your website.
● Social advertising : This is another important method to utilize, which reaches users based on your area (geographic area).
● Collaboration through social media: This drives more users to your website, also engaging with your audience tends to encourage more visits to your website and a standard community will be built this way, driving a lot of traffic to your website.
With the steps listed / enumerated, social media can be made used to drive traffic to your website.
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