081-4797-7173
In the fast paced digital age, content creation has evolved dramatically, thanks in part to the rise of artificial intelligence. Many businesses, bloggers, and marketers now rely on AI tools to generate content quickly and at scale. While this can be efficient, it often results in content that lacks depth, originality, or a human touch.
So how do you compete when your competitors are pumping out AI-generated content by the dozen? The answer lies in learning how to spot AI-written content and then strategically outrank it with quality, user focused material.
Let’s break it down.
Why You Should Care About AI-Generated Content
AI generated content is everywhere, from blog posts and product descriptions to landing pages and social media captions. While some of it may appear polished, much of it is generic and created for SEO purposes rather than user engagement.
This gives you an edge, if you know how to:
Identify which content is machine made
Improve upon it with original, high quality information
Add value that search engines and readers actually want
How to Spot AI-Written Content
Here are some common signs that your competitor’s content may be AI-generated:
1. Repetitive Phrasing
AI often repeats key phrases awkwardly, either to hit SEO targets or due to limitations in understanding context.
For example:
“If you’re looking for the best digital marketing tools, the best digital marketing tools include…”
Natural human writing tends to vary sentence structure and use synonyms for clarity and flow.
2. Lack of Personal Experience or Case Studies
AI can’t conduct interviews, test tools, or share real world insights. If the content lacks personal anecdotes, case studies, or expert quotes, it’s likely machine-written.
3. Too Generic
AI often produces broad and surface level content. If a post covers “10 Tips for Better SEO” but only lists obvious things like “Use keywords” and “Make your site fast” without offering how to guides or examples, it’s probably AI-generated.
4. Weird Tone or Grammar
While AI grammar has improved, odd transitions, overly formal tone, or sudden shifts in topic can signal non human writing.
5. No Author Attribution
AI content often lacks a personal byline or bio. If there’s no visible author or credentials, it’s worth questioning the source.
Tools That Help Detect AI-Generated Content
Here are some tools to help you identify AI-written content:
- GPTZero: Designed to detect AI writing patterns.
- Originality.ai: Combines plagiarism detection with AI content scanning.
- Copyleaks AI Detector: Offers a high accuracy detector for GPT-based text.
- Writer.com AI Detector: A free tool with quick results.
These tools are useful but not perfect. The best approach is to combine tool results with a critical human eye.
How to Outrank AI-Written Content
Once you identify your competitor’s AI-generated content, the next step is to outperform it in Google search rankings. Here’s how:
1. Go Deep, Not Wide
Instead of broad, generic articles like “10 Marketing Tips,” focus on indepth, focused topics like “How to Use Instagram Reels to Drive Traffic for Nigerian Fashion Brands.”
Break down topics into:
- Actionable steps
- Industry specific examples
- Real life case studies
- Screenshots or data charts
Google prioritizes depth and helpfulness over fluff.
2. Show Expertise and E-E-A-T
Google’s search quality guidelines favor content that shows:
- Experience
- Expertise
- Authoritativeness
- Trustworthiness
To boost E-E-A-T:
- Use author bios with credentials
- Link to trusted sources
- Include quotes, interviews, or expert opinions
- Share personal experience, original images, or data
3. Add Original Research or Insights
You can easily beat AI content by including:
- Survey results
- Case studies
- Customer testimonials
- Data comparisons
AI can only regurgitate what it finds online. You can create something original and rank worthy.
4. Improve On-Page SEO
Even high quality human written content can struggle without basic SEO.
Make sure to:
- Optimize your title and meta description
- Use internal and external links
- Add alt-text to images
- Use headings (H2, H3) with relevant keywords
- Improve loading speed and mobile responsiveness
5. Engage with Multimedia
Enhance your blog posts with:
- Original images
- Infographics
- Embedded videos
- Downloadable resources (PDF guides, templates)
AI tools don’t typically create or integrate multimedia well. Visuals improve user experience and SEO signals.
6. Write for People First
The best content today balances SEO with human appeal. Use storytelling, a conversational tone, and real problems and solutions that matter to your audience.
Ask yourself:
“Does this content help someone? Would I read this?”
Pro Tip: Target Keywords They Miss
Use tools like Ahrefs, Ubersuggest, or SEMrush to spot low competition, long tail keywords that your AI-using competitors overlook. AI often targets obvious or highly competitive keywords. You can rank faster by focusing on underserved search intent.
Final Thoughts
AI-written content is here to stay, but that doesn’t mean it’s unbeatable. In fact, it often opens the door for smart marketers like you to outshine the competition. By recognizing weak, AI-generated content and offering more value, depth, and human insight, you can dominate your niche, and rank higher in the process.
