HOW TO DRIVE TRAFFIC TO YOUR WEBSITE IN 2024.

Ike woke up on the dawn of a new year with a feeling of unease, many questions ran through his mind. What did I do wrong? What strategies am I yet to apply? The silence surrounding his website caused him to panic. Less visit, less growth, less achieved goals. 

His dreams of achieving his goals were shattered. Faced with disappointment from last year, he pondered on strategies to boost his website traffic this year.

Just like Ike, in 2023 you experienced limited traffic to your website and you failed to achieve those set goals written down. You’re probably wondering what to do to drive more traffic to your website in 2024, let’s breathe life into this digital space and cause traffic together.

ORGANIC VS PAID TRAFFIC

There are two types of traffic drive to your website; the organic and the paid traffic. Organic traffic are site visitors who find your website through unpaid search engine results. Paid traffic, on the other hand, are site visitors who click on paid advertisements to reach your site from various platforms like Google ads, Facebook ads and other paid methods. Research has shown that both organic and paid traffic have their advantages. 

Organic traffic is often considered more sustainable and cost-effective over the long term, as it relies on optimizing your website for search engines. Paid traffic, through advertising, can provide quicker results but requires ongoing investment. The effectiveness depends on your goals, timeline, and marketing strategy. 

Whether considering the later or the previous for your website, it is important for you to implement strategies to aid effectiveness. Let’s dive into these strategies.

6 WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE.

OPTIMIZE FOR SEARCH ENGINE; Effectively implemented SEO practice will help your website rank higher on search engines and will eventually push traffic to your website. Here are things to consider doing to aid this;

• Good Content: Create helpful and interesting content on your website. You should write content that is relevant, engaging, with SEO optimization. Remember your content if written well has the capacity to drive traffic.
• Keywords: Use words on your site that people are likely to type into search engines when looking for something similar to what you offer.
• Structure: Organize your website in a way that makes it easy for both people and search engines to understand what it’s about.
• Links: Have links on your site that connect different pages, making it easier for search engines to navigate.

SOCIAL MEDIA ENGAGEMENT; Social media still remains one of the most effective mediums for passing information. Social media sites are powerful tools to drive traffic to your website. Posting your website’s content on platforms like Instagram, Facebook, twitter, tiktok, LinkedIn drives people to your website. Going further to reach prospective clients is effective too. Here’s how to achieve this;

• Share content; Post your articles, videos and pictures to let people know about your website.
• Connect with your followers: Keep your audience engaged by replying to comments people leave in response to your content. 
• Use hashtags; Adding relevant hashtags to your post helps people find you easier attracting them to your niche.
• Pick the right platform; Understanding your audience and knowing where to post to drive more traffic is important. For instance, research has shown that older adults use Facebook more while younger adults and adolescents use twitter, tiktok and Instagram. Try out these options to find out the one with more drive for traffic.

EMAIL MARKETING; Building a connection with your audience by sending them targeted messages through email campaigns is effective. Sending newsletters, promotions or exclusive content to them. However, avoid bombarding them with messages always. Consider sending in these messages weekly or bi- weekly. Ensure that your emails are valuable and interesting holding the capacity to drive them into action.

Here are some things to consider;

• Build an Email list with various segments, and send more personalized and relevant content based on different interests to your prospects.
• Create engaging content and use copywriting to entice people to read more.
• Implement your call to action (CTA) where you direct your email list to your website, Add internal links to your content too.
• Use email marketing tools to track how your campaigns are performing. Pay attention to open rates, click-through rates, and other metrics to refine your future campaigns

LEVERAGE ON PAID ADVERTISEMENT: leveraging on paid advertisement is effective in driving traffic. By displaying Ads for your website on platforms like Google, the various social media; Facebook, YouTube, Instagram is effective in driving traffic to your website. Here are few things you should consider when leveraging on paid advertisement:

• Choose Advertising Platform: Select platforms that align with your goals. Google Ads target users searching for specific keywords, while social media platforms (e.g., Facebook, Instagram) allow you to reach a targeted audience based on demographics, interests, and behavior.
• Set Campaign Objectives: Define the purpose of your advertising campaign, whether it’s to increase website visits, promote a product, or raise awareness.
• Target Audience: Specify the characteristics of the audience you want to reach, ensuring your ads are shown to people likely to be interested in your content.
• Create Compelling Ads: Develop eye-catching and persuasive advertisements that clearly communicate your message. This may include engaging visuals, concise text, and a compelling call-to-action.
• Budget and Bidding: Set a budget for your campaign and choose a bidding strategy. This determines how much you’re willing to pay for user interactions, such as clicks or impression.
•  Monitoring and Optimization: Regularly track the performance of your ads using analytics tools provided by the advertising platforms. Adjust your strategy based on the data, optimizing elements like targeting, ad creatives, and budget allocation.
• Ad Placement: Choose where your ads will appear, whether it’s in search engine results, social media feeds, or other online spaces

MAKE YOUR SITE MOBILE FRIENDLY; optimizing and making sure your website works perfectly well on mobile devices and tablets is important. The fact that mobile phones account for 56% of all web traffic is enough reason why you should understand and implement your website in a mobile friendly manner. 

Now imagine your website is live, fully packaged with content and other exciting stuff thereafter, you receive tons of messages from people finding it difficult to assess your website. You begin to lose perspective visitors and traffic. 

Imagine creating a website that automatically adjusts its layout and content to fit into various screen sizes, with fast loading themes, touch friendly navigation, optimized media, adapted content, good readable text and fonts and mobile SEO with your good content? Your visitors are stocked with you for life. And traffic? You have it.

JOIN ONLINE COMMUNITIES: Participating and engaging in groups and forums similar to your niche may help boost traffic to your website.  Identifying the relevant communities and building a profile should be your starting point. 

Ensure to engage in your selected communities and participate while maintaining consistency and following the set rules for those forums. To achieve better results, leverage on building relationships with other professionals in your niche. connect, collaborate and share links to your website. 

By actively engaging in online communities, you can not only drive traffic to your website but also establish your brand, connect with potential customers, and stay informed about industry trends.

CONCLUSION

 

In the dynamic landscape of 2024, driving traffic to your website demands various approaches for effective results from optimizing for search engines, to engaging with social media tools, email marketing, leveraging on paid advertisement, making your site mobile friendly and joining communities. 

In this interconnected web of digital strategies, success lies not in isolating one tactic but in applying various methods, adapting to trends, and consistently refining your approach. 

By weaving these diverse strategies together, you cultivate a robust online presence, ensuring your website thrives amidst the evolving currents of the digital landscape in 2024.