Future of Artificial Intelligence in Digital Marketing

 

Introduction

 

Artificial Intelligence (AI), is an incredible and very amazing technological tool that has been implemented by some smart Software technologists and has recently been of great help to the business and marketing world.

By prediction and scientific analysis, it will have a very great impact on digital marketing in the closest future. It has been projected that as a result of its exponential growth, in In the nearest future, the market for Artificial Intelligence will reach USD 7.8 billion by 2025.

This amazing technological tool will contribute
immensely to the digital space, especially digital marketing. It will evolve and affect positively the various niche of digital marketing in the following ways:

1. Relational Management of Customers:

 

As customers increase in the digital market world patronizing different businesses, there will be a need for digital marketers to find a convenient and efficient way of managing them. Over the years, A. I have proved to be very reliable because it collected applications such as chatbots, and Engati that help in relating to customers based on patronage, complaints, comments, needs, and very importantly customer care service. In the nearest future, no business will thrive in cyberspace, without using A. I apps for its customer relational scheme.

2. A More Engaging Advertisement:

 

 It is intrinsically difficult for digital marketers to market without advertising. But even at that, it has been discovered that visual or rather video advertisement has been of great help in this regard. It is now more interesting to find out that A. I have also provided a platform for the creation of videos that truly
passes the information to these customers in more engaging and enticing ways. A. I applications such as Lumen5, descript, Wondershare, Filmora, Runway, Peech, Synthesia, Fliki, video, and even more will be exploited greatly by digital marketers in the future.

3. Harnessing Social Media Market:

 

With the rate at which competitors have increased in the social media platform, as a digital marketer, there is a need to have an edge over others. In the pursuit of this, A. I will be maximally used by marketers to generate content such as posts, hashtags, and graphics on social media platforms.

4.  Creating Captivating Contents:

 

Digital Marketers have always wanted creative content for their advertisements. They usually seek contents that could melt the hearts of their customers, and compel them to patronize their business. A. I have answered this question, in the minds of marketers through the provision of apps such as ChatGPT, Grammarly, Hemingway
Editor, etc. These apps can create content and designs in a few minutes and
they are very engaging.

5.  Marketing based on Personality:

 

In the future, marketing will be more effective if marketers can target audiences with specific needs. A. Being a very reliable tool can help track the customer’s need by leveraging past purchases, manner of browsing, and demo graphs of these customers. This will, in turn, help marketers to carry out specific and
targeted campaigns and advertisements.

In conclusion,

 

 The future of Artificial Intelligence in Digital Marketing cannot be fully exploited. The future with A. I as a digital marketer will create positive impacts and therefore A. I will be exploited by virtually everyone in cyberspace, without any form of implication. I believe more jobs will be created in cyberspace when people make use of A. I applications in the future.