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Videography is a digital profession that involves making video films. Videos helps to give a face or voice to your business and provides high SEO value to a business. Videos helps to provide conversions to a brand.
One of the necessities to Videography is an expert in video. A Videographer has the equipment and professionalism to script, shoot, edit, produce and distribute your videos effectively. Videography involves different styles such as: brand documentary, business explainer, wedding videography, drone videography and aerial videography service.
Importance of Videography in Business
Video Sponsors Brand Visibility
Using video production services for small businesses, will enhance the visibility and reach of such businesses. These video contents are usually shared in different social media platforms, this gives the brand more chances to reach wider audience and expand the reach.
Helps To Boost Online and Social Media Presence
Using video contents for marketing, has a way of making a business stand out among other businesses in the social media platforms. It also enables business owners to connect with their followers and even potential customers, on a more deeper level.
Building Credibility and Trust
Many brands have seized the immense opportunity to use video advertisements as a means of showing their audience who they really are and how competent they are at their service delivery. They do this by showing the audience, the team and show behind the scene, the manufacturing processes e.t.c. This inturn triggers confidence and trust from the audience.
The Understanding of a Product or service is improved
Many marketers can agree to the fact that video contents has enabled brands to help their audience to understand how their services and brands work or function. Videos are very useful in showcasing products, providing demonstrations and explain complex concept in simpler ways. This enables the audience to understand the benefits and value of the products or services in a better way.
Videos are Engaging and Memorable
Videos are more engaging in nature than written contents. Likewise, it has been found that, viewers retain or rather remember more of video contents than written ones.
Cost of Using Videos Service for Your Business
In a country like Nigeria, it will be expedient that you use videos for your brand adverts. But the cost of these videos are usually influenced by some factors which includes:
Scope of the Project
The size of the film project will usually affect the cost of the video service. You have to think about how long the video is, how many places will be shot, how complex the story is and whether or not there are effects or animations. All these contributes to the cost of the video project.
How Long The Shoot Will Last
How lengthy or how short a video is will affect the cost of the video service. If your video needs to be shot over a whole day or multiple days, it will increase the price of the videographer.
Quality of the Equipment Needed
Cost of the video service will be affected by quality of the equipment used. High quality equipment such as high definition cameras, lighting equipment, sound recording devices, drones or specialized gear for specific shots will greatly affect the price that will be charged by the videographer.
Editing Process
Editing affects the final result of the video. This may include colour grading, audio improvement, motion graphics and post production effects. If you want complex editing on your work, it means you will have to pay higher.
The range of prices for hiring the service of a videographer is usually rated from low-end cost, middle range and high-end cost.
Low- end cost is usually from #50,000. Most of the time, these prices are usually for simpler task for shorter length, basic editing needs and less complicated equipments.
Meanwhile, middle range price usually ranges from #100,000 to #300,000. This price range covers many projects and it usually has a mix of cost and quality.
While the high end prices usually rates from #500,000 and above. This type of video service involves lots of planning, multiple shooting locations, advanced equipment setup, creative editing techniques, and skills of well known pros.
Most importantly the location of the videographer will usually affect the prices. Places where there are alot of competition will usually have their video services on the high side. Example of places like that are: Abuja, Lagos and Portharcourt. These places usually have the highest prices of video services in Nigeria.
In conclusion, no matter the cost of video services in Nigeria, you should plan to use it for your brand marketing. Just try to choose any of the range of videos that you can afford, it will later give you more returns in your business.
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