Digital Marketing

Do you ever wonder why your brand or company is not growing? Do you desire to see your company excel and grow? It is not rocket science, it all starts with you understanding the importance of marketing strategies, identifying the types best suited for your brand and also the...

Marketing in the world of business has become important over the years; anyone or any brand to be successful or make progress in the world of business will have to rely on it. If so, what then is marketing? Marketing refers to those activities carried out by a...

Imagine having a tool that places your business directly into your customer’s hands, one they check multiple times a day. That’s the power of WhatsApp Business. Across Africa, Whatsapp is part of daily life for most of us. It connects families, friends, and increasingly,...

Have you ever wondered what people think of when they hear your name? Whether you’re aware of it or not, you already have a personal brand. It’s what others perceive about you—the combination of your skills, values, and personality. Having a clear and compelling personal...

The Internet is becoming a powerful tool for commerce and digital marketing is at the heart of it. From small startups to established companies, everyone is looking to grow their online presence and attract more customers. For Nigerian entrepreneurs, this growing demand...

Let’s say you just launched a new business or have a company about to launch, it is imperative to understand the importance of brand visibility. Visibility is crucial because it’s all about who sees your business and what they see. This is something essential to...

Every year the advertising industry evolves in new and unexpected ways. The business world keeps growing in its techniques and knowledge capacity. In this blog post, we will cover facts that anyone interested in the marketing industry can apply to get an increase in...

“Marketing’s job is to make the sales team’s job easier”-Trish Bertuzzi Digital Marketing is the most productive way to get your business, whether big or small, to successfully promote their product, service, or brand. Digital marketing comprises a whole...