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How to Build a Social Media Strategy from Scratch: A Beginner’s Guide
Social media is more than a place to post photos and updates; it’s a powerful tool for businesses and brands. With over 4.8 billion active users worldwide, social media offers a unique chance to connect with a large audience, build brand awareness, and grow your business....
Marketing Strategy and Some Types You Probably Did Not Know About
“Marketing aims to know and understand the customer so well the product or service fits him and sells itself.”- Peter Drucker
Every business ought to have marketing strategies to keep track of its progress both in sales and reaching its goals.
Any company or...
Top 5 SEO Trends You Need to Watch Out For This Year
The world of Search Engine Optimization (SEO) is constantly evolving. With frequent algorithm updates from search engines like Google and changes in user behavior, keeping up with the latest trends is essential for staying ahead of the competition.
This year, several key...
Mastering the Art of Content Repurposing: Going Beyond the Blog Post
“Content repurposing is the key to maximizing your content’s potential and reaching new audiences.”
Are you ready to break free from the gridlock of having to create new content from scratch all the time? Tired of constantly coming up with...
Unlocking the Potential of Personalization: Delivering 1:1 Experience at Scale
Personalization strategy, marketing concept. Increase engagement, drive sales. Collecting data, analyzing, creating experiences for each customer.
Introduction
In this present digital era, personalization which is oftentimes used interchangeably as customization...
Earned vs. paid vs. owned media: Mastering the Marketing Trifecta
“Create something that is so good people can’t sleep without talking about you.”
As we all know digital marketing is the practice of reaching consumers online through digital channels to turn them into customers.
A digital channel is any communication...
Leveraging Generative AI for Streamlined Content Creation and Personalization
In today’s rapidly evolving digital landscape, businesses are turning to generative AI to transform their content creation and personalization efforts.
From creating unique, customized content in a fraction of the time to tailoring experiences to individual...
How AI is transforming marketing strategies and tactics
As technology continues to evolve, it’s no surprise that AI (Artificial Intelligence) is making waves in the marketing industry.
From personalized customer experiences to data-driven insights, AI is changing the way businesses market sell their products.
With...
MASTERING THE ART OF AUTHENTIC INFLUENCER PARTNERSHIP
Have you ever scrolled through social media and come across a post from your favorite influencer promoting a product? It seems like everyone’s doing it these days, but here’s the thing: not all those partnerships feel genuine. That’s where authentic...
Optimizing the Entire Maketetig Funnel for Better Conversions
“The key to successful marketing funnel optimization is understanding your customers and tailoring your approach to meet their needs.”
Marketing funnels are relatively simple concepts, but optimizing them for your organization can feel like a...
