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Why Brand Visibility Matters: Unlocking Business Growth And Success
Let’s say you just launched a new business or have a company about to launch, it is imperative to understand the importance of brand visibility.
Visibility is crucial because it’s all about who sees your business and what they see. This is something essential to...
Best Practices On How To Optimise Your Blog And Boost Traffic
Has it ever seemed like the time and resources you put into your blog or website are not working? You’re not alone. Many bloggers experience the frustration of seeing their carefully crafted content lost in the vast sea of the internet. You might wonder what you are doing...
The Ultimate Marketing Guide: 29 Facts To Launch Your Career
Every year the advertising industry evolves in new and unexpected ways. The business world keeps growing in its techniques and knowledge capacity.
In this blog post, we will cover facts that anyone interested in the marketing industry can apply to get an increase in...
In What Ways Can Digital Marketing Facilitate The Growth of Entrepreneur?
“Marketing’s job is to make the sales team’s job easier”-Trish Bertuzzi
Digital Marketing is the most productive way to get your business, whether big or small, to successfully promote their product, service, or brand.
Digital marketing comprises a whole...
Building A Strong Brand: Essential Principles and Practices.
Brand characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified as the physical, distinctive, and personality traits of the brand similar to an individual.
The brand needs to stand...
Marketing Fundamentals: Exploring the 4 Ps of the Marketing Mix
It can be difficult for a small business owner or marketing manager to know how to establish a unique selling proposition or to reach the right customers, especially on the always evolving digital space, with digital marketing.
You can also take into consideration...
Making The Best Choice Between Personal and Business Branding
Branding is more than just a logo or a catchy tagline, It is the personality and promise behind a business. Whether you are a solopreneur or leading a growing company, choosing the right branding strategy can make or break your connection with your audience.
For many...
10 Ways to Monetize Your Online Community in Nigeria
In today’s digital age, having thousands of followers might make you feel like a celebrity. But let’s face it—likes and follows don’t pay NEPA bills, buy you suya, or attend to your daily needs.
The real power lies in building a community—a space where your...
10 Common Digital Marketing Mistakes And How To Avoid Them
Digital marketing is essential for every business today. Digital marketing is so important that there is no room for errors. But, we are all human and we make mistakes. As an entrepreneur or business owner, even small errors can cost you time, money, and customers.
The...
