Digital Marketing

Short form video content is dominating the digital marketing landscape, and Instagram Reels and TikTok are leading the charge. Both platforms offer businesses and influencers massive reach, high engagement, and opportunities for brand growth but which one is right for...

AI has rapidly evolved to become a very important tool in the social media space and the internet as well; it has become a tool for gathering data and information all around the globe. AI tools have gradually become the new face of technology that helps you navigate...

Search engine optimization(SEO)is meant to drive traffic to your website and improve visibility and operation when accurately implemented. Little mistakes can destroy and impede the growth of your website, reducing traffic, engagement, and conversion rates. By identifying...

Podcasts started to find expression as far back as the 1980s with online radios and downloadable audio shows, but in the year 2003, Software developer Dave Winner created the first audio RSS feed and, with former MTV video jockey Adam Curry, developed iPodder, a program that...

Infographics are one of the most powerful visual content formats that can boost engagement, increase social shares, and drive traffic to your website. In fact, studies show that infographics are shared and liked 3x more than other content types. However, not all...

Visual search is revolutionizing the way people discover products and information online. Instead of typing keywords, users can simply upload an image or use their smartphone camera to find similar products, objects, or information instantly. Platforms like Pinterest and...

Pinterest is one of the most underrated yet powerful platforms for driving traffic to e-commerce websites. Unlike other social media platforms that focus on engagement, Pinterest acts as a visual search engine, allowing users to discover new products, ideas, and brands....

Content Is King; content rules the world both online and offline; content makes the world go round, from driving connections to driving sales to passing information and educating people in simple, plain language. People spend a lot of hours consuming content online; you...

Did you know that a good image can keep one glued to information seen on the internet? How many times have you scrolled past information and suddenly you go back to check it out just because you saw a mind-blowing image that caught your attention? Yeah, you guessed right,...

In this day and age, almost every young person in society has one skill or the other, whether digital or not.It is one thing to have a skill and another thing to generate income with it. Digital skills are now in high demand because of how digitalized the world is...