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Marketing Fundamentals: Exploring the 4 Ps of the Marketing Mix
It can be difficult for a small business owner or marketing manager to know how to establish a unique selling proposition or to reach the right customers, especially on the always evolving digital space, with digital marketing.
You can also take into consideration...
Making The Best Choice Between Personal and Business Branding
Branding is more than just a logo or a catchy tagline, It is the personality and promise behind a business. Whether you are a solopreneur or leading a growing company, choosing the right branding strategy can make or break your connection with your audience.
For many...
10 Ways to Monetize Your Online Community in Nigeria
In today’s digital age, having thousands of followers might make you feel like a celebrity. But let’s face it—likes and follows don’t pay NEPA bills, buy you suya, or attend to your daily needs.
The real power lies in building a community—a space where your...
10 Common Digital Marketing Mistakes And How To Avoid Them
Digital marketing is essential for every business today. Digital marketing is so important that there is no room for errors. But, we are all human and we make mistakes. As an entrepreneur or business owner, even small errors can cost you time, money, and customers.
The...
How to Build a Social Media Strategy from Scratch: A Beginner’s Guide
Social media is more than a place to post photos and updates; it’s a powerful tool for businesses and brands. With over 4.8 billion active users worldwide, social media offers a unique chance to connect with a large audience, build brand awareness, and grow your business....
Marketing Strategy and Some Types You Probably Did Not Know About
“Marketing aims to know and understand the customer so well the product or service fits him and sells itself.”- Peter Drucker
Every business ought to have marketing strategies to keep track of its progress both in sales and reaching its goals.
Any company or...
Top 5 SEO Trends You Need to Watch Out For This Year
The world of Search Engine Optimization (SEO) is constantly evolving. With frequent algorithm updates from search engines like Google and changes in user behavior, keeping up with the latest trends is essential for staying ahead of the competition.
This year, several key...
Mastering the Art of Content Repurposing: Going Beyond the Blog Post
“Content repurposing is the key to maximizing your content’s potential and reaching new audiences.”
Are you ready to break free from the gridlock of having to create new content from scratch all the time? Tired of constantly coming up with...
Unlocking the Potential of Personalization: Delivering 1:1 Experience at Scale
Personalization strategy, marketing concept. Increase engagement, drive sales. Collecting data, analyzing, creating experiences for each customer.
Introduction
In this present digital era, personalization which is oftentimes used interchangeably as customization...
