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Future of Artificial Intelligence in Digital Marketing
Introduction
Artificial Intelligence (AI), is an incredible and very amazing technological tool that has been implemented by some smart Software technologists and has recently been of great help to the business and marketing world.
By prediction and scientific analysis, it will have a very great impact on digital marketing in the closest future. It has been projected that as a result of its exponential growth, in In the nearest future, the market for Artificial Intelligence will reach USD 7.8 billion by 2025.
This amazing technological tool will contribute
immensely to the digital space, especially digital marketing. It will evolve and affect positively the various niche of digital marketing in the following ways:
1. Relational Management of Customers:
As customers increase in the digital market world patronizing different businesses, there will be a need for digital marketers to find a convenient and efficient way of managing them. Over the years, A. I have proved to be very reliable because it collected applications such as chatbots, and Engati that help in relating to customers based on patronage, complaints, comments, needs, and very importantly customer care service. In the nearest future, no business will thrive in cyberspace, without using A. I apps for its customer relational scheme.
2. A More Engaging Advertisement:
It is intrinsically difficult for digital marketers to market without advertising. But even at that, it has been discovered that visual or rather video advertisement has been of great help in this regard. It is now more interesting to find out that A. I have also provided a platform for the creation of videos that truly
passes the information to these customers in more engaging and enticing ways. A. I applications such as Lumen5, descript, Wondershare, Filmora, Runway, Peech, Synthesia, Fliki, video, and even more will be exploited greatly by digital marketers in the future.
3. Harnessing Social Media Market:
With the rate at which competitors have increased in the social media platform, as a digital marketer, there is a need to have an edge over others. In the pursuit of this, A. I will be maximally used by marketers to generate content such as posts, hashtags, and graphics on social media platforms.
4. Creating Captivating Contents:
Digital Marketers have always wanted creative content for their advertisements. They usually seek contents that could melt the hearts of their customers, and compel them to patronize their business. A. I have answered this question, in the minds of marketers through the provision of apps such as ChatGPT, Grammarly, Hemingway
Editor, etc. These apps can create content and designs in a few minutes and
they are very engaging.
5. Marketing based on Personality:
In the future, marketing will be more effective if marketers can target audiences with specific needs. A. Being a very reliable tool can help track the customer’s need by leveraging past purchases, manner of browsing, and demo graphs of these customers. This will, in turn, help marketers to carry out specific and
targeted campaigns and advertisements.
In conclusion,
The future of Artificial Intelligence in Digital Marketing cannot be fully exploited. The future with A. I as a digital marketer will create positive impacts and therefore A. I will be exploited by virtually everyone in cyberspace, without any form of implication. I believe more jobs will be created in cyberspace when people make use of A. I applications in the future.
Follow this Ultimate Guide in Starting up a Profitable Business in Nigeria
Starting a business, especially in Nigeria has been on the rise and as such many have faced the problem of which business will be profitable to invest in. We will be looking at the various steps a man needs to take before choosing a business to engage in.
- Self Evaluation: Many people may want to own their business, but sometimes it is not everyone that will be able to pay the price, needed to develop the business. In evaluating yourself, there are many values you need to look out for, they may include: a passion for the business, how far you are willing to go for the business, tenacity in the quality of time you can spend, resources, strength, and income you will be willing to invest into it.
- Get a Vision for the business: No business will ever thrive, if there is no vision. As a potential businessman, it is paramount that you have a vision ( pictorial plans) should be written down. Ask yourself, where you will want the business to be or grown into, in the next couple of years.
- Carry out an Environmental Survey: Every business has a unique locality or enabling environment that will make it thrive. Before investing in that business, study different locations around you, to know which one is best for your business to excel. Every business has a kind of environment that will cooperate with its growth and prosperity. Therefore, it is wise to choose the best environment for your business.
- Study Other Brands of your business: As a wise businessman, it is paramount that you do a thorough study on other brands in the business niche, that you are about to venture into. Learn to know your competitors’ strengths and weaknesses, this will give you an insight on how to brand your business better. Identifying their strength, helps you to know what area you need to hold on to, while for their weaknesses, you can make a product or service that compliments that, this will give you an edge over them.
- Give your business an Identity: As much as you have done thorough background work for your business, you can move to get a unique name for your business. When getting a business name, you should register with a cooperate body such as Cooperate Affairs Commission (C.A.C). This organization will help you have a brand name for your business.
- Getting Finance: Every potential businessman must be 100% cautious and aware of the finances he needs in starting op the business. How do you intend to get the start-up capital, are you getting it from friends and family, will it come from your savings from previous work or are you borrowing or something? You should gather enough Capital that will run the business until you start making a profit.
- Create an Online Presence: In this 21st century, it will be archaic not to have your business online. Statistics have shown that an average of 50% of Nigerians spend their time online every day. Bring your business to their domain, by creating a website, or social media page such as a Facebook page, WhatsApp page, Instagram page, etc. Make your business very visible and effective on the net, to your customers.
In conclusion, your business will thrive well in Nigeria, if you can do all the needful and avoid all the pitfalls. Best of Luck as you proceed to become your boss! Luemprex Digital Network can assist you to get that online presence for your business and stand above your competitors. Visit our website or contact us via 08147977173 or 08059466943
10 Most Effective Ways to Boost your Website Organic Traffic Online
Today truly successful businesses can testify to the usefulness of having an engaging and SEO-friendly website as a part of digital marketing. Remember that just having a website online is not enough when it’s not reachable to people who require such a service online.
In this article, we will be looking at the various ways you can improve your website’s organic traffic.
1. Learn to know your Audience:
When you can know the type of audience you have, it will help you know the right kind of content, they will appreciate. You can get to know more about your kind of audience, by using market surveys and leveraging Google analysis.
2. Be an Expertise in Keywords:
Contents can be great If written with the right and most attractive keywords. These keywords can be gotten using Search Engine Optimization (SEO).SEO helps to increase website traffic organically after some time.
3. You can bank on Social Networks:
A website that is not established and visibly seen on social media, cannot be a trending website. To increase traffic online, it is expedient that you boost your social media presence.
4. Optimise the E-mail:
Email marketing may be a new tool online, but you can’t undermine its power and effectiveness in bringing traffic to your website.
5. Video Contents: Video Contents are too attractive to be ignored, Video Content is becoming more appealing to the online audience. In creating your content, don’t ignore the effectiveness of video Content.
6. Live Streaming:
As a result of the engaging nature of live streaming, more audiences will want to visit it. When the content on the live streaming is engaging and educating, you won’t need to struggle for traffic online.
7. Upload Current Events:
Current Events such as virtual and real-life events are great ways of creating traffic. People will always love to visit your website, once they that you are up to date in providing information on recent occurrences.
8. Get a Partnership:
You can’t be an island. Create a partnership with other brands that align with your vision. This will give you an advantage in accessing their audience too.
9. Create Engaging Contents:
One of the funnels of a good website is engaging content. The more consistent you are in creating relevant content, the more your traffic increases.
10. Effective Advertisement:
You can’t increase traffic on your website when you are not effective with advertisement. Make use of different advertisement as it suits your audience. Use different advertisements that are peculiar to your audience. You can decide to use digital display ads, native ads, etc. This will create more traffic for you.
Conclusively, your website will be more relevant to the degree to which you intentionally work on it. Apply the above tips and explore more, to see the wonders it will create on your quest for more traffic. Need a Website that follows these listed procedures? Contact us now or call +2348147977173 or +234809466943
Future of Artificial Intelligence in Digital Marketing
Artificial Intelligence (AI), an incredible and very amazing technological tool that has been implemented by some smart Software technologist, have recently been of great help to the business and marketing world. By prediction and scientific analysis, it will have a very great impact on digital marketing in the closest future. It has been projected that as a result of its exponential growth, in the nearest future, the market of Artificial Intelligence will reach USD 7.8 billion by 2025.
This amazing technological tool will contribute immensely to the digital space, especially digital marketing. It will evolve and affect positively the various niche of digital marketing in the following ways:
1. Relational Management of Customers: As customers increase in the digital market world patronizing a different businesses, there will be a need for digital marketers to find a convenient and efficient way of managing them. Over the years, A. I have proved to be very reliable, because it collected applications such as chatbots, Engati that help in relating to customers based on their patronage, complaints, comments, needs, and very importantly customer care service. In the nearest future, no business will thrive in cyberspace, without using A. I apps for its customer relational scheme.
2. A More Engaging Advertisement: It is intrinsically difficult for digital marketers to market without advertising. But even at that, it has been discovered that visual or rather video advertisement has been of great help in this regard. It is now more interesting to find out that A. I have also provided a platform for the creation of videos that truly passes the information to these customers in more engaging and enticing ways. A. I applications such as Lumen5, descript, Wondershare, Filmora, Runway,
Peech, Synthesia, Fliki, video, and even more will be exploited greatly by digital marketers in the future.
3. Harnessing Social Media Market: With the rate at which competitors have increased in the social media platform, as a digital marketer, there is a need to have an edge over others. In the pursuit of this, A. I will be maximally used by marketers to generate content such as posts, hashtags, and graphics on social media platforms.
4. Creating Captivating Contents: Digital Marketers have always wanted creative content for their advertisement. They usually seek contents that could melt the hearts of their customers, and compel them to patronize their business. A. I have answered this question, in the minds of marketers through the provision of apps such as ChatGPT, Grammarly, Hemingway Editor, etc. These apps can create content and designs in a few minutes and they are very engaging.
5. Marketing based on Personality: In the future, marketing will be more effective if marketers can target audiences with specific needs. A. I being a very reliable tool, can help track the customer’s need by leveraging on past purchases, manner of browsing, and demo graphs of these customers. This will, in turn, help marketers to carry out specific and targeted campaigns and advertisements.
In conclusion, the future of artificial intelligence in Digital Marketing cannot be fully exploited. The future with A. I as a digital marketer am exceedingly of positive impacts and therefore A. I will be exploited by virtually everyone in cyberspace, without any form of implication. My prediction, more jobs will be created in cyberspace when people make use of A. I applications in the future
