6 SOCIAL MEDIA MARKETING TECHNIQUES THAT GET RESULTS

Social media marketing involves using social media platforms to promote and advertise products or services. It includes creating and sharing content, engaging with audiences, and utilizing various strategies to enhance brand visibility, attract customers, and drive business goals.

IS SOCIAL MEDIA MARKETING NEEDED FOR MY BUSINESS PROMOTION?

That sure would be the question you would want to ask yourself, but it’s definitely a good question to ask yourself.

Looking at the definition of what social media marketing (SMM) is, it is clear that SMM when put in place helps enhance one’s brand visibility and attract more customers through awareness being created and posted across the social media, and it also drives business goals in a positive direction.

So why won’t you be needing social media marketing to promote your business? Now the good question you would ask yourself is what are the benefits of social media marketing and shouldn’t there be any form of techniques to put in place to get results?

The answers would definitely be provided.

WHAT ARE THE BENEFITS OF SOCIAL MEDIA MARKETING?

1. It brings about an increase in a brand’s awareness and this ultimately boosts brand visibility.
2. It brings about real-time engagement, this will foster a sense of community.
3. It expands a brand’s outreach beyond traditional constraints.
4. It brings about customer feedback.
5. It increases exposure exponentially and draws attention to a brand or product.

THE 6 SOCIAL MEDIA MARKETING TECHNIQUES NEEDED TO GET RESULTS FOR YOUR BUSINESS

• SCHEDULE YOUR POSTS : With a belief gotten based on a research, shows that there are times posts being passed across get to have a lot of engagements, this can be attributed to understanding and knowing the time which your followers tend to be very active, so this can bring about early engagements and spreading your posts around the social media platform. It’s of great importance to know the best time to post.
• CHOOSE THE RIGHT PLATFORM : The question you would ask yourself is what is/are the right platform? The right platform depends on your area of business. Choosing the right platform for social media marketing is crucial because each platform caters to a distinct audience with specific demographics and interests. Tailoring your strategy to the platform aligns your content with the preferences of your target audience, maximizing engagement and impact.
• POST VIDEOS: What kind of videos can be posted? That all depends on your area of business as well. Looking at Instagram and seeing what kind of videos are being posted of which many refer to as reels, you can integrate the idea of posting shorts, a term of posting video for YouTube, posting shorts or reels of your brand or products or something pertaining to your business, sure attracts customers as long as your posts are rich in contents and Information that talks about your business.
• SHARE CURATED CONTENT : Understanding the true meaning of Curated contents, curated content refers to the process of discovering, gathering, organizing, and sharing relevant and valuable content from various sources to meet the interests and needs of a specific audience. It involves selecting and presenting content in a thoughtful and purposeful manner to provide added value to the audience. Sharing meaningful and relevant contents attracts customers and brings about good results which gets the attention of other customers that are yet to know about your business. So you should know the kind of content to share, of course they shouldn’t be irrelevant, and you must also understand your followers’ demographics. And you must also understand the 3 pillars of curated content, which are Strategy, Creativity and Promotion. Understanding these three pillars will help you put the right contents to be seen by your followers.
• UTILIZE SOCIAL MEDIA ADVERTISING (paid advertising) : Certain social media platforms like Facebook, Instagram, Twitter and others have a lots of ads running on them, and some even pop up while you are watching videos or checking out some things online, the essence of this video ads are not to annoy viewers, but to create awareness about what product they are trying to advertise. For your ads to be worth watching, it must be catchy at the first instance of seeing it. Utilizing this method tends to reach more people across the world via this social media marketing technique.
• KNOW YOUR AUDIENCE : What does this technique imply, do I have to start going around asking about my audiences? Or do I start entering their dm one by one? No! That’s not the case, knowing your audience means knowing what interests them, and understanding them based on hearing from them, getting questions from them, feedback about what they think about your products, posts etc.

In summary, These six techniques provide a strategic framework for businesses to forge meaningful connections and achieve tangible outcomes. Ongoing refinement and a keen understanding of consumer behaviors are key to unlocking the full potential of social media for marketing success.