The Best Digital Marketing Strategy to Use

If you are more conversant on the online space, words like Digital, Marketing, Strategy, Promotion and Marketing Tactics are more often seen and read by most people. But still most people don’t really have a grasp of what these words mean. So before we dive straight into the best Digital Marketing Strategy. Let’s do some justice to these words briefly. Digital connotes varieties of operations performed on the online space, Strategy are plans you put in place in order to execute some goals, Marketing is the exchange of good and service for profit making, Promotion, are like campaign/awareness program you roll out so as to achieve a specific plan, and lastly Tactic is the way, manner, and actions you intend using to achieve your strategy. You might be wondering that some of the terms explained above seem the same. Let’s dive deeper so we could better comprehend what is being said.

What really is Digital marketing

A foundational understanding of what Digital Marketing will go a long way in understanding Digital Marketing Strategy; so basically Digital marketing is the promotion of your brand/business to connect to potential customers using the internet and other forms of digital communication (which could include text message merged multimedia messages)

What then is Digital Marketing Strategy

Digital Marketing Strategy is a plan executed by a business or company to reach a specific audience. Creating online visibility and driving traffic to their site so that these audiences can be converted to potential customers.

Marketing Strategy Vs Marketing Tactics

Even though these two terms are almost sounding the same. Let’s simplify their meaning quickly. A marketing strategy is a generalized plan(i.e tactics) to execute a goal or mission through the internet. While   marketing tactics is that specific action you would take to achieve your goal or mission. Take for instance, through Digital Marketing Strategy you can reach out to the audience through the following ways; email marketing, social media post, video marketing etc But when you now resolve to reach out only to the audience via social media post alone then you’ve already devised a marketing tactic.

Types of Digital Marketing Strategies

So before we agree on which marketing strategy is the best to use. Let’s explore some types of  marketing strategies, businesses or companies can roll out to get her potential customers.

 A list will help in having an overview of the types;

 1. Video Marketing

 2. E-maiI Marketing

 3. Content Marketing

4. Pay-per-click(PPC) advertising

 5. Search Engine Optimization

 6. Social media Marketing

1. Video Marketing: This platform allows businesses to increase their online presence by creating informative and valuable videos for her target audience. It’s a good way of creating Brand awareness in the minds of your audience. And as such they can be easily converted to your customers. Examples of videos they can  be rolled out to your audience can include ; Instructional, Announcement, Behind the scene, event videos and a lot more out there.

2.  Email marketing: I call this form of marketing a personalized kind of marketing why? Because of how it’s been executed. A good example is the E-mail marketing Leads. Email marketing leads(are individuals that at a time had contact with your business and you were able to get their details most importantly their email through some call to action( CTA) prompt. These Leads are  then nurtured and fed with the Relevant information about the business. Loyalty is built, and even the product which the business sells is better promoted, via email to the Leads. With Email marketing your products and business brand are kept up-to-mind at your Leads’ heart, such that when they are to remember or choose any brand, your brand pops up first in their head.

3. Content Marketing: we all know content is everything a user comes in contact with, it defines a user experience when they come in contact with any content. And you must also Know content is everywhere. So basically what content marketers do is that they create content that focuses on reaching, engaging and connecting with customers. These content include videos, articles, infographics and more. All this provides value to the users. For instance if your business sells Guitar, you can create contents on how a Beginner can transcend from being a novice to a Professional in Guitar playing. You can also create content on how to take care of the Guitar strings and a lot more.

4. Pay-per-click(PPC) Advertisement: PPC is another twist to paid ads. If a business is utilizing a PPC Advertisement they don’t have to pay for a full ad. They basically place a certain amount for a series of keywords they want their ads to show during an ad trigger. So let’s get this clear, if buyer wants to buy a product he goes online to search for the products using some words(i.e keywords), if a business created a PPC for a particular keywords to sell a product on their website, and that keyword is what the buyer input on the Search engine (e.g Google) a pop ad is displayed at the top of the screen of your business, in respective of other search results Google brings out.

5.Search Engine Optimization (SEO) :SEO is a mechanism of optimizing your webpage so that it ranks higher on the Search engine results. When a customer sends a query ( a search using keywords) on several search engines(Google, Wikipedia etc). If these keywords for the product and services are optimized better on your business page it’s your webpage that Google and other search engines will display to that customers first, because your webpage was ranked first on their search results. So if a business has an optimized webpage, they have  more of an edge of online visibility compared to other businesses online. An Optimized business page allows for driving traffic and quick conversion of targeted audience to buyers on your webpage. 

Why do people use SEO

-Most customers discover new products aside they products they intend buying on your page

-Customer can have a change of mind to buy another product from you page which may even have more profit for the business compared to the initial product that brought the customer to your webpge

-Brand Loyalty and trust is built on the mind of the customer

The Best Digital Marketing Strategy to Use

Even though we can’t really say a strategy is the best to use while marketing online. Because every marketing strategy is dependent on the type of industry, the goals to be achieved by the industry, and its target audience. The effective and best digital marketing strategy to use when it’s a newly formed business is Social Media Marketing. Social media is a good place for connecting with users because 40% of people visit the internet in a day and 30% of people are online on the media space all day long. So these statistics help you to pitch well to customers on the social media space, you could start by rolling out daily posts to  paid advertisement (ads) and more. You and I are familiar with these social media handles which are Facebook, Instagram, Twitter, LinkedIn, Pinterest etc.

Benefits and why Social Media Marketing is the best and Effective marketing strategy for Start-up Business

1. Increasing Brand awareness: we all are familiar with the saying information spread like wildfire. That’s what the social media space can do for your brand, if you can strategically position  yourself using the specific marketing tactics on your various social Media handles.

2. Boost Engagement: the social media forum allows for communication and engagement between the business and the customers, they get to share their preference, feedback, complaint. Businesses tend to go more personal with their customers in the media space.

3. Analytics and Rich Insight: Social media has provided social media handlers for Businesses to track the progress of their marketing strategy. Progresses like how many audiences were reached,  the age and sex that responded more to their product, the demographic where their product is sought most, audience who saw their ads and did some call to action(CTA) and those that didn’t engage with the product at all. All these statistics help the business to know how they can better improve on their strategy and achieve their goals more effectively.

5. Audience preference, behavior and dislike can be studied at close range

6. Instead of targeting all audiences, social media can help you target your specific audience. Remember every business has its own audience 

A Hope this guide, on the best marketing strategy to use when it comes to business, helps you in your next business strategy.