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Earned vs. paid vs. owned media: Mastering the Marketing Trifecta
“Create something that is so good people can’t sleep without talking about you.”
As we all know digital marketing is the practice of reaching consumers online through digital channels to turn them into customers.
A digital channel is any communication...
Optimizing the Entire Maketetig Funnel for Better Conversions
“The key to successful marketing funnel optimization is understanding your customers and tailoring your approach to meet their needs.”
Marketing funnels are relatively simple concepts, but optimizing them for your organization can feel like a...
Leveraging Live Video and Stories for Authentic Engagement
Capturing and maintaining the attention of an online audience has become a challenging task for individuals and businesses alike. As social media continues to evolve, the demand for authentic and engaging content has never been higher. One powerful way to achieve this is by...
From Hustle to Harmony: Building a sustainable Business Model for your Nigerian Startup
Nigeria’s vibrant and dynamic economy makes it fertile ground for startups to grow. The startup environment here is characterized by innovation, resilience and a unique combination of traditional values and cutting-edge technology. Starting a startup journey in Nigeria is...
How Digital Marketing is adding Value to Business
In today’s fast-paced world driven by technology, digital marketing has become transformative for organizations of all sizes. It has opened new paths and possibilities for companies to bond with their intended audience and add significant meaning to their general...
Could this be the end of Twitter? Everything you need to Know about Threads App.
Meta, the parent company of Facebook, officially launched its rival to Twitter called Threads on Wednesday. The app has gained significant traction, with 30 million sign-ups as of Thursday morning, including brands, celebrities, journalists, and other prominent accounts....
Follow this Ultimate Guide in Starting up a Profitable Business in Nigeria
Starting a business, especially in Nigeria has been on the rise and as such many have faced the problem of which business will be profitable to invest in. We will be looking at the various steps a man needs to take before choosing a business to engage in.
Self...
Maximizing Productivity: Time Management Tips for Professionals
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In today’s...
The Rise of E-commerce: How to Build a Successful Online Business
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The advent of...
The Mental Health Impacts of the COVID-19 Pandemic
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The COVID-19...
