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Earned vs. paid vs. owned media: Mastering the Marketing Trifecta
“Create something that is so good people can’t sleep without talking about you.”
As we all know digital marketing is the practice of reaching consumers online through digital channels to turn them into customers.
A digital channel is any communication...
The Art of Standing Out: Brand Differentiation Strategies
“A brand is a voice and a product is a souvenir.” “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” “Brand identity fuels recognition amplifies differentiation and makes big ideas and meaning...
Strategies for Engaging Mobile Users and Improving Conversion Rate
According to statistics In 2021, the number of mobile users worldwide stood at 7.1 billion, with forecasts suggesting this is likely to rise to 7.26 billion by 2022. In 2025, the number of mobile users worldwide is projected to reach 7.49 billion.
Also as per the...
Leveraging Live Video and Stories for Authentic Engagement
Capturing and maintaining the attention of an online audience has become a challenging task for individuals and businesses alike. As social media continues to evolve, the demand for authentic and engaging content has never been higher. One powerful way to achieve this is by...
What Are Some Effective Strategies for Building Trust With Influencer Marketing
As a business owner or an entrepreneur, chances are you’ll hear the term influencer often. An influencer is a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. If an influencer...
Emerging Social Media Platforms and How Brands Use Them
In the intricate realm of digital marketing, understanding the nuances of various social media platforms is crucial for brands aiming to connect with their target audiences effectively.
While giants like Instagram, Twitter, Facebook, and YouTube have long dominated the...
Website Optimization on a Budget: Easy Tips to Boost Your Search Engine Ranking
For many of us today, when we need something whether it’s a response, idea, product, technique, or service we start by asking search engines. Google alone gets 3.5 billion searches per day. Just the way search engines have become an important aspect of our life also...
From Zero to Hero: The Ultimate Social Media Growth Guide for Nigerian Startups
Have you ever wondered why some Nigerian startups skyrocket to social media fame while others remain in the shadows, despite offering equally valuable products or services?
In today’s digital age, a robust social media presence can make or break a business. For...
How Digital Marketing is adding Value to Business
In today’s fast-paced world driven by technology, digital marketing has become transformative for organizations of all sizes. It has opened new paths and possibilities for companies to bond with their intended audience and add significant meaning to their general...
TOP 6 PRODUCTIVITY SOFTWARE FOR BUSINESSES IN NIGERIA
“Productivity is being able to do things that you were never able to do before.”
Franz Kafka
Do you go through a lot of stress to keep up with everything you need to run your business? Well, you’re not alone. Today many small businesses want to get more work done...
