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Research has shown that Gen Z aka Generation Z are people born in the year 1996 downwards, this particular generation has a language they hear and speak if you are seeking to communicate with them then you must learn how to use these words.
The language that Gen Z speak is called a trend, you have to be updated in email marketing tactics, it has often been said that Gen Z doesn’t read emails but is that even true? What should email marketers do differently to get the attention of Gen Z.
Research has shown that Gen Z a.k.a Generation Z (people born in the year 1996 downwards) have a particular language they speak and hear.
This language is called trend. So If you are seeking to communicate with them effectively then you must learn this language.
If you are an email marketer targeting Gen Z, then you have to stay updated. You have to follow the trends to stay at the top of your game.
It has often been said that Gen Z doesn’t read emails, but is that even true? What is through is the click-through rate. Gen Z hardly opens emails because of the language marketers choose to use, which not enough to get their attention.
In this article, we’ll let you in on the juicy journey of Email marketing, email marketers, and the Gen Z folks.
What Is Email Marketing?
Email marketing is a business strategy that allows brands and businesses to send messages or connect with customers through the use of email.
Does Gen Z love receiving emails?
All Gen Zens are lovers of the digital world/space; they are always online and are crazily in love with social media and incredible content.
But do they appreciate emails? Of course they do, especially from brands that they are interested in it is a way to keep communication alive.
Statistics show that 58% of Gen Zers check email inboxes multiple times a day
Great Email Marketing can help to build customer loyalty, build lasting relationships between brands and audiences, and also increase conversion rates. Using Email Marketing tools to attract the Genzens is a great idea because you have a higher chance of increased revenue.
After all, these ones engage with the social media world more than other generations before them. To properly maximize email marketing among young folks, you must inculcate the language that they understand and speak well to capture and keep their attention.
It is one thing to get Gen Zen’s attention; it is another to keep it because research has shown that Gen Zers have little attention span; if your brand makes it to a Gen Zen email box, then congratulations, you are loved, and so they will expect great content from time to time.
Here are some things you need to know about Gen Zers;
- Focusing more on value than sales will you get them quicker that way
- They resonate more with a brand’s value system than any other thing; if they like what you represent, they will recommend you to others.
- They are very up-to-date; don’t use old trends to market your brand; they will find out.
- They prefer to buy online rather than onsite or physically.
7 Strategies To Keep Gen Z Engaged Via Email Marketing
1. Create a Survey for Email Preference
Indeed, Gen Zers like to receive emails but the probability of reading emails is not so high, but if you make it to the email list then you are a brand that’s liked, so to know what time they prefer to receive emails you have to make a survey list asking for feedback and then flow with the responses.
Make sure to leave room for those whose preferences change from monthly to weekly to access the survey list to get the responses needed to keep them.
2. A Good Headline Equals Attention
Headlines are your first ticket to hitting it off with a Gen Z in emails. Write something that grabs attention and makes them open and read through the whole email.
Come up with strategic intros and make sure to begin with something that resonates with your audience. If your intro is off, Gen Zers are likely to move on to the next email that intrigues or catches attention.
3. Visual Is Key
Emails should carry a visual appeal to them because it would determine if your email would be read or discarded.Genzens love to engage with video and picture content.
Using texts is good for your email, but text + a good design is a plus; you can never go wrong with that combo for a Gen z; try your hands on new designs to know what your audience actually love and what they don’t.
4. Personalization
Yes, GenZens love to shop online, but they are exposed to content, so you must learn to stand out from the crowd to get attention. Personalizing your emails with the information of your audience can help to make them feel that they are a part of your community and brand, not just an afterthought.
Customizing emails with the name of your audience or birthday dates just brings a vibe that says we care about you and we want you to know that. Collect the relevant data about your audience, e.g., age, gender, hobbies, purchasing history and location, etc. use this information to create mailing lists to increase conversion.
5. Optimize Emails for Mobile
Many Genzens prefer to read emails with a mobile device, so you have to put that into perspective while creating emails for your audience.
Use email designs that can still come out fine and beautiful on a mobile device; check what your emails look like on a mobile phone before sending them out.Ensure your content loads quickly and your CTA is easy to locate on a mobile phone so that your audience can use it easily.
6. Testimonials
Genzens will likely seek proof/ reviews before buying your products or services; make sure to include that in your email; in this way, your audience will get to know the value you offer because Genzens love authentic feedback from other customers so that trust can be built.
According to research, 76% of GenZens browse for reviews before buying, and 90% would not buy if they had no reviews. Use customer experience to provide proof and provide links that can be used to access further information on that.
7. Talk About your Brand’s Values
For GenZens, your products and services are as important as what your brand stands for; your core values are what moves them to buy what you are selling. Point Out your brand’s values so that your audience can see them clearly and share them openly with your target audience.
Conclusion
The attention span of an average Gen Z is very short but you have to prove your worth to earn it. Once they can see that your brand’s values align, they will buy into what you are selling; they will become loyal to you, and even bring more customers your way.
As the times keep evolving and as GenZens keep transitioning into adulthood brands must inculcate this generation into the economy and so this article is a must-read for brands and companies that seek to reach out through emails.
Keep this in mind for a successful email marketing campaign you have to personalize experiences,provide testimonials, provide value etc.
