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Earned vs. paid vs. owned media: Mastering the Marketing Trifecta
“Create something that is so good people can’t sleep without talking about you.”
As we all know digital marketing is the practice of reaching consumers online through digital channels to turn them into customers.
A digital channel is any communication...
Leveraging Generative AI for Streamlined Content Creation and Personalization
In today’s rapidly evolving digital landscape, businesses are turning to generative AI to transform their content creation and personalization efforts.
From creating unique, customized content in a fraction of the time to tailoring experiences to individual...
How AI is transforming marketing strategies and tactics
As technology continues to evolve, it’s no surprise that AI (Artificial Intelligence) is making waves in the marketing industry.
From personalized customer experiences to data-driven insights, AI is changing the way businesses market sell their products.
With...
MASTERING THE ART OF AUTHENTIC INFLUENCER PARTNERSHIP
Have you ever scrolled through social media and come across a post from your favorite influencer promoting a product? It seems like everyone’s doing it these days, but here’s the thing: not all those partnerships feel genuine. That’s where authentic...
Optimizing the Entire Maketetig Funnel for Better Conversions
“The key to successful marketing funnel optimization is understanding your customers and tailoring your approach to meet their needs.”
Marketing funnels are relatively simple concepts, but optimizing them for your organization can feel like a...
HOW TO BRING A CAMPAIGN TO LIFE: FROM CONCEPT TO EXECUTION
In the dynamic landscape of marketing, the art of bringing campaigns to life is a crucial skill that can make or break the success of any endeavor.
From the initial spark of an idea to the final execution, every step in the campaign process requires careful consideration...
Simple Mindset Shifts that Drastically Improve Results
In the pursuit of success, whether in personal or professional endeavors, our mindset plays a crucial role.
The way we perceive challenges, setbacks, and opportunities can greatly impact our ability to achieve desired results.
Fortunately, sometimes all it takes is a...
Why We Encourage Exploring Personal Passions at Work
He looked at me while giving a profound quote by Rumi
“Let the beauty of what you love be what you do.”
The shift in my mindset made me realize that engaged and fulfilled employees are more productive, innovative, and committed to their...
MAXIMIZING PARTNERSHIPS AND CO-MARKETING: Getting the most value from brand collaboration.
Increased brand awareness, expanded market presence, mutual business growth? want to level up on all these? Try co- marketing and partnership. After all, it’s a proven way for you to scale up and grow.
Strategic collaborations have emerged as powerful tools for...
Avoiding Burnout as A Digital Marketer – How to Break The Cycle
With the hassles of working in the competitive industry as a digital marketer, it’s easy to get overwhelmed.
While the remote work environment has the advantage of allowing work from any corner of the world, with digital marketing this also means longer hours, working...
