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WHAT ARE THE 10 STEPS TO CREATING A DIGITAL MARKETING STRATEGY FOR BEGINERS?
In a world where digital interactions control almost everything, mastering the art of digital marketing is no longer an option-it’s a necessity. A well-crafted digital marketing strategy can be the difference between high business success and being lost in online...
HOW TO START BUSINESS AS A WOMAN
History class informed us of the partition called gender roles of earlier days. Men hunted and grew crops while women were saddled with the responsibility of taking care of the home front and making it a place of comfort.
But as the population skyrocketed, the need...
What Should Be Included in a Comprehensive Business Plan?
Crafting a comprehensive business plan is the key first step for any venture, as it transforms a mere business idea into a tangible reality. Furthermore, it provides invaluable insights into the strategies required to achieve your business’s objectives. Importantly,...
HOW TO IDENTIFY A TARGET MARKET FOR START UP?
Knowing the concept of ‘Target Market’ would help you secure your business better as one who is just coming on board. Note that, not all customers are not your customers. Not everyone is your potential buyer. This article will highlight how to know and secure...
Navigating the Economic Turmoil: Safeguarding Your Mental Health
In recent days, the country has been grappling with a series of economic challenges that have left citizens feeling overwhelmed and anxious. From fuel price hikes to rising fees, insecurity, unfortunate accidents, and a declining in currency against the Dollar,...
How much does a “start up” need for Advertisement?
In the realm of advertising, small businesses have often felt like they’re watching a secret society from the outside. But the reality is that the game has changed. Let’s explore the actual expenses small businesses face each month when it comes to advertising,...
Do Small Business Need Digital Marketing
In the early stages of a small business, the major concern is how to boost sales and generate traffic. Some businesses consider the traditional approach to marketing, while others continue to wait until sales are made simply because they sell a unique product. This may be a...
The Best Digital Marketing Strategy to Use
If you are more conversant on the online space, words like Digital, Marketing, Strategy, Promotion and Marketing Tactics are more often seen and read by most people. But still most people don’t really have a grasp of what these words mean. So before we dive...
Why should small businesses go digital?
Meet Mrs. Bola.
She’s a caterer and an event planner. She runs a local bakery shop on Tundé Street where she bakes cake and other confectioneries for sale. As...
LinkedIn For B2B Startups: Lead Generation and Networking Strategies
In the fast-paced world of B2B startups, establishing a strong network and generating quality leads are paramount to success. LinkedIn, the world’s largest professional network, offers a plethora of opportunities for startups to connect, engage, and grow. This article...
