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Navigating the Economic Turmoil: Safeguarding Your Mental Health
In recent days, the country has been grappling with a series of economic challenges that have left citizens feeling overwhelmed and anxious. From fuel price hikes to rising fees, insecurity, unfortunate accidents, and a declining in currency against the Dollar, it’s clear that these trying times are taking a toll on the collective mental well-being of the nation. In this extended article, we’ll delve deeper into strategies to help you maintain your mental health amidst these difficulties, and we’ll also introduce Luemprex Digital, a company ready to assist you in navigating these financial uncertainties.
Understanding the Mental Toll:
The economic challenges the country faces can feel like a never-ending storm, casting a cloud of uncertainty over our lives. It’s important to recognize that these situations can have a profound impact on mental health. Feelings of stress, anxiety, and even depression can arise as people grapple with financial instability, increased costs, and a sense of helplessness.
Strategies for Maintaining Mental Health:
1. Self-Care: Prioritize self-care by engaging in activities that bring you joy and relaxation. Whether it’s reading, exercise, meditation, or spending time with loved ones, carving out time for self-care is essential.
2. Seek Support: Don’t hesitate to lean on your support network. Share your thoughts and concerns with friends and family. Talking about your feelings can help relieve emotional burdens.
3. Limit News Consumption: While it’s important to stay informed, constant exposure to negative news can exacerbate anxiety. Set boundaries on how much news you consume each day.
4. Financial Planning: Develop a budget that accommodates the current economic climate. Seek financial advice if needed to help you make informed decisions about your money.
5. Community Engagement: Join local or online communities focused on positive discussions, support, and solutions to the challenges at hand. Connecting with others who are facing similar difficulties can be comforting.
6. Professional Help: If your mental health is severely impacted, consider seeking support from a mental health professional who can provide guidance and coping strategies.
Introducing Luemprex Digital:
At Luemprex Digital, we understand that many of the problems we face in the country today have their roots in financial instability. We are a leading digital and media company committed to providing innovative solutions to help individuals and businesses thrive, especially during challenging economic times.
Our team of experts specializes in a wide range of services that can empower you and your business:
– Branding Brilliance: We’ll transform your brand identity, making it shine in even the darkest economic times. Stand out like a beacon in the storm with Luemprex’s branding expertise.
– Design Excellence: Need stunning visuals? Luemprex’s design wizards will conjure up graphics that captivate your audience and leave your competition in the dust.
– Digital Dominance: In the world of digital marketing, we are the titans. Our strategies will catapult your online presence to new heights, driving traffic and boosting your bottom line.
– Full-Stack Solutions: From website development to social media management, content creation to SEO optimization, Luemprex Digital offers a comprehensive suite of services to meet all your digital and media needs.
In these uncertain times, it’s crucial to prioritize your mental health and seek assistance when needed. Remember that Luemprex Digital is your trusted partner in navigating the financial challenges that the country faces. Together, we can work towards a brighter, more stable future.
So, as we weather this economic storm, take solace in the fact that you have the tools to protect your mental well-being and the support of Luemprex Digital to guide you through the financial maze. Stay strong, stay resilient, and let’s journey towards brighter days together!
How much does a “start up” need for Advertisement?
In the realm of advertising, small businesses have often felt like they’re watching a secret society from the outside. But the reality is that the game has changed. Let’s explore the actual expenses small businesses face each month when it comes to advertising, with a focus on bold ideas and analytical reasoning. Additionally, Luemprex Digital, our company, can assist you with all your digital requirements, including branding, logos, and advertising. We are your reliable partner.
The Modern Advertising Landscape
The digital era has brought about a tectonic shift in advertising. The days of shelling out hefty sums for a single TV ad or print campaign are behind us. Today, the advertising arena is more accessible and adaptable than ever, thanks to the omnipotent internet.
Balancing the Books
Before we break down the costs, it’s crucial to establish your advertising budget. While there’s no one-size-fits-all answer, a good starting point is allocating around 5-10% of your revenue to advertising. Nevertheless, remember that this percentage can vary based on your industry and objectives.
1. Pay-Per-Click (PPC) Advertising
One of the most prevalent and traceable advertising methods is Pay-Per-Click (PPC) advertising. Platforms such as Google Ads and Facebook Ads allow you to set your budget, with some campaigns starting at $5 per day. The beauty of PPC lies in the fact that you pay only when someone clicks on your ad, ensuring you get real value for your investment.
2. Social Media Advertising
A data-driven approach finds fertile ground in social media advertising. Platforms like Facebook, Instagram, and Twitter offer targeted advertising options that allow you to reach your ideal audience. Costs can vary widely, but you can start with as little as $1 per day on some platforms.
3. Content Marketing
The best advertising doesn’t feel like advertising. This is where content marketing shines. Creating valuable, shareable content on your blog or social media channels can be cost-effective, especially if you manage it in-house.
4. Email Marketing
Email marketing remains one of the most cost-effective ways to reach your audience. With platforms such as MailChimp, ConvertKit, etc. You can begin building your email list and sending targeted campaigns for as little as $10-$20 per month.
5. Search Engine Optimization (SEO)
Investing in SEO is like planting seeds for your business. It may take time to see results, but it’s a long-term strategy that can pay off immensely. The cost varies depending on whether you hire an agency or do it yourself, but it’s an essential part of your online presence.
6. Influencer Marketing
Partnering with influencers in your niche can be surprisingly affordable for small businesses. The cost depends on the influencer’s reach and engagement rate, but micro-influencers with smaller followings often provide better ROI.
7. Local Advertising
Don’t overlook traditional local advertising methods like sponsoring community events, using local radio or newspapers, and even good old-fashioned flyers. Costs can be minimal, yet they can have a significant impact on your local presence.
Monitoring and Adaptation
Emphasize closely monitoring your advertising campaigns. Use analytics tools to track ad performance and adjust your budget accordingly. The beauty of online advertising is that you can fine-tune your strategy in real time.
How Luemprex Digital Can Help
Now, you may be wondering how to navigate this ever-evolving landscape. That’s where Luemprex Digital comes in. We specialize in all your digital needs, whether it’s branding, logos, or advertising campaigns. Our expert team is equipped to guide your business towards the spotlight in the digital world. We understand the challenges that small businesses face, and we’re here to provide tailored solutions to fit your budget and goals.
So, how much does advertising cost for a small business each month? The answer isn’t one-size-fits-all. It hinges on your industry, aspirations, and the platforms you choose. However, there are cost-effective options available for businesses of all sizes. With careful planning, data-driven decisions, and a sprinkle of creativity, small businesses can make a substantial impact in advertising without draining the capital.
In conclusion, embrace the digital age and let your small business shine in the advertising world. Luemprex Digital is here to be your partner in this exciting journey, providing comprehensive digital solutions that cater to all your branding, logo, and advertising needs. Let’s create a winning strategy together!
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Do Small Business Need Digital Marketing
In the early stages of a small business, the major concern is how to boost sales and generate traffic. Some businesses consider the traditional approach to marketing, while others continue to wait until sales are made simply because they sell a unique product. This may be a major setback for the business.
Digital marketing is now easier to operate and has reached the core of every marketing goal. Digital marketing has given small businesses a great opportunity to expand and be known in the global market.
Statistics have shown that the average person spends at least 145 minutes on social media daily as of 2020. This makes digital marketing the best option to use to reach a wider audience globally at a lower cost than traditional marketing.
In this article, we will explore the impact of digital marketing and how it can help your business grow. We will also discuss some of the key strategies that you need to know to create a successful digital marketing campaign.
What is digital marketing Marketing
In simple terms, digital marketing is the process of using digital channels to promote products and services. This can include social media and email marketing. Search Engine Optimization (SEO) etc.
There are different types of digital marketing but some of the most common include:
- Search engine optimization (SEO)
- Content Marketing
- Google Ads
- Email Marketing
- Online reputation management
- Social media marketing (SMM)
6 irresistible ways digital marketing transforms businesses.
- Achieve a wider audience: Digital marketing enables business owners to reach a wider audience globally in a cost-effective, scalable, and measurable way compared to traditional marketing. It helps businesses reach their ideal customers by targeting specific demographics, interests, or even locations.
- Target Audience: Digital marketing allows businesses to target ideal customers with laser precision. By using data to understand customers’ interests, businesses can create personalized marketing campaigns that are more likely to resonate with the target audience. This can lead to an increase in brand awareness, website traffic, and sales.
- Engaging content: Content creation is a must-have technique for small businesses to be successful. The power of content creation cannot be overstated, as more and more businesses are using content to create awareness for their brand and reach a global audience. Creating good content that resonates with the target audience is essential for building relationships and driving sales.
- Tracking the Success of Your Campaign: Tracking the success of the business campaign is essential for any business that wants to improve marketing campaigns. By tracking results, businesses can see what is working and what is not, and make necessary adjustments to the marketing campaign.
- Personalise Customers’ Experience: A study by HubSpot found that businesses that personalize their marketing campaigns see a 20% increase in customer retention. For example, A company used data to learn that their customers were most interested in learning about new products and services when they were in the early stages of their buying journey. They used this information to create a personalized email campaign that sent targeted information to their customers at the right time. As a result, they saw a 15% increase in sales.
- Connect with Customers and Build Relationships: Every business needs to bond and connect with customers. This helps to build trust and loyalty, which encourages both old and new customers to stick with the business. It is one of the key strategies that successful businesses use to stay ahead of their competitors.
Initiating Digital Marketing For Small Businesses
Businesses can be overwhelmed when getting started with digital marketing, as there are so many techniques to choose from. But worry less, one step at a time. Start by focusing on the techniques that are most relevant to your business and the budget set. Once you’ve mastered those, then gradually add other techniques to the marketing mix.
- Realize Your Customers Are Online: In today’s competitive marketplace, it’s more important than ever for businesses to have a strong online presence. A strong online presence can help businesses build credibility, generate leads, and close sales. It can also help businesses connect with their customers on a deeper level and build relationships that will last.
- Research About Your Competitor Online: No matter what business you do, other businesses are already doing it. Don’t see them as enemies but as opportunities to learn. Check out competitors’ websites, the platforms they use, the tone they use to engage with their audience, their marketing techniques, and what their customers are saying about them. Use this information to create a better marketing strategy.
- Identify your Target audience: Digital marketing has made it easy for businesses to identify target audiences. check platforms they use, read forums about their pain points, feature pleasures, and what keeps them awake at night. Then, use this information to create an irresistible offer for them. Identifying your target customers creates a bond between the business and customers, and using this information helps to take the guesswork out of providing the actual solution to their pain points.
So Whether you’re a small business owner or a startup business, I encourage you to invest in digital marketing. It is a powerful tool that can help businesses grow and achieve set goals.
At Luemprex Digital, we specialize in crafting effective marketing strategies tailored to business owners’ needs. Our expertise lies in generating awareness and driving organic traffic to your business. Our approach has the potential to elevate your business above competitors and propel you towards your business objectives.
Ready to transform your digital marketing game?
Click here to discover how to Initiate a digital marketing strategy to achieve your business goals in two months or less.
The Best Digital Marketing Strategy to Use
If you are more conversant on the online space, words like Digital, Marketing, Strategy, Promotion and Marketing Tactics are more often seen and read by most people. But still most people don’t really have a grasp of what these words mean. So before we dive straight into the best Digital Marketing Strategy. Let’s do some justice to these words briefly. Digital connotes varieties of operations performed on the online space, Strategy are plans you put in place in order to execute some goals, Marketing is the exchange of good and service for profit making, Promotion, are like campaign/awareness program you roll out so as to achieve a specific plan, and lastly Tactic is the way, manner, and actions you intend using to achieve your strategy. You might be wondering that some of the terms explained above seem the same. Let’s dive deeper so we could better comprehend what is being said.
What really is Digital marketing
A foundational understanding of what Digital Marketing will go a long way in understanding Digital Marketing Strategy; so basically Digital marketing is the promotion of your brand/business to connect to potential customers using the internet and other forms of digital communication (which could include text message merged multimedia messages)
What then is Digital Marketing Strategy
Digital Marketing Strategy is a plan executed by a business or company to reach a specific audience. Creating online visibility and driving traffic to their site so that these audiences can be converted to potential customers.
Marketing Strategy Vs Marketing Tactics
Even though these two terms are almost sounding the same. Let’s simplify their meaning quickly. A marketing strategy is a generalized plan(i.e tactics) to execute a goal or mission through the internet. While marketing tactics is that specific action you would take to achieve your goal or mission. Take for instance, through Digital Marketing Strategy you can reach out to the audience through the following ways; email marketing, social media post, video marketing etc But when you now resolve to reach out only to the audience via social media post alone then you’ve already devised a marketing tactic.
Types of Digital Marketing Strategies
So before we agree on which marketing strategy is the best to use. Let’s explore some types of marketing strategies, businesses or companies can roll out to get her potential customers.
A list will help in having an overview of the types;
1. Video Marketing
2. E-maiI Marketing
3. Content Marketing
4. Pay-per-click(PPC) advertising
5. Search Engine Optimization
6. Social media Marketing
1. Video Marketing: This platform allows businesses to increase their online presence by creating informative and valuable videos for her target audience. It’s a good way of creating Brand awareness in the minds of your audience. And as such they can be easily converted to your customers. Examples of videos they can be rolled out to your audience can include ; Instructional, Announcement, Behind the scene, event videos and a lot more out there.
2. Email marketing: I call this form of marketing a personalized kind of marketing why? Because of how it’s been executed. A good example is the E-mail marketing Leads. Email marketing leads(are individuals that at a time had contact with your business and you were able to get their details most importantly their email through some call to action( CTA) prompt. These Leads are then nurtured and fed with the Relevant information about the business. Loyalty is built, and even the product which the business sells is better promoted, via email to the Leads. With Email marketing your products and business brand are kept up-to-mind at your Leads’ heart, such that when they are to remember or choose any brand, your brand pops up first in their head.
3. Content Marketing: we all know content is everything a user comes in contact with, it defines a user experience when they come in contact with any content. And you must also Know content is everywhere. So basically what content marketers do is that they create content that focuses on reaching, engaging and connecting with customers. These content include videos, articles, infographics and more. All this provides value to the users. For instance if your business sells Guitar, you can create contents on how a Beginner can transcend from being a novice to a Professional in Guitar playing. You can also create content on how to take care of the Guitar strings and a lot more.
4. Pay-per-click(PPC) Advertisement: PPC is another twist to paid ads. If a business is utilizing a PPC Advertisement they don’t have to pay for a full ad. They basically place a certain amount for a series of keywords they want their ads to show during an ad trigger. So let’s get this clear, if buyer wants to buy a product he goes online to search for the products using some words(i.e keywords), if a business created a PPC for a particular keywords to sell a product on their website, and that keyword is what the buyer input on the Search engine (e.g Google) a pop ad is displayed at the top of the screen of your business, in respective of other search results Google brings out.
5.Search Engine Optimization (SEO) :SEO is a mechanism of optimizing your webpage so that it ranks higher on the Search engine results. When a customer sends a query ( a search using keywords) on several search engines(Google, Wikipedia etc). If these keywords for the product and services are optimized better on your business page it’s your webpage that Google and other search engines will display to that customers first, because your webpage was ranked first on their search results. So if a business has an optimized webpage, they have more of an edge of online visibility compared to other businesses online. An Optimized business page allows for driving traffic and quick conversion of targeted audience to buyers on your webpage.
Why do people use SEO
-Most customers discover new products aside they products they intend buying on your page
-Customer can have a change of mind to buy another product from you page which may even have more profit for the business compared to the initial product that brought the customer to your webpge
-Brand Loyalty and trust is built on the mind of the customer
The Best Digital Marketing Strategy to Use
Even though we can’t really say a strategy is the best to use while marketing online. Because every marketing strategy is dependent on the type of industry, the goals to be achieved by the industry, and its target audience. The effective and best digital marketing strategy to use when it’s a newly formed business is Social Media Marketing. Social media is a good place for connecting with users because 40% of people visit the internet in a day and 30% of people are online on the media space all day long. So these statistics help you to pitch well to customers on the social media space, you could start by rolling out daily posts to paid advertisement (ads) and more. You and I are familiar with these social media handles which are Facebook, Instagram, Twitter, LinkedIn, Pinterest etc.
Benefits and why Social Media Marketing is the best and Effective marketing strategy for Start-up Business
1. Increasing Brand awareness: we all are familiar with the saying information spread like wildfire. That’s what the social media space can do for your brand, if you can strategically position yourself using the specific marketing tactics on your various social Media handles.
2. Boost Engagement: the social media forum allows for communication and engagement between the business and the customers, they get to share their preference, feedback, complaint. Businesses tend to go more personal with their customers in the media space.
3. Analytics and Rich Insight: Social media has provided social media handlers for Businesses to track the progress of their marketing strategy. Progresses like how many audiences were reached, the age and sex that responded more to their product, the demographic where their product is sought most, audience who saw their ads and did some call to action(CTA) and those that didn’t engage with the product at all. All these statistics help the business to know how they can better improve on their strategy and achieve their goals more effectively.
5. Audience preference, behavior and dislike can be studied at close range
6. Instead of targeting all audiences, social media can help you target your specific audience. Remember every business has its own audience
A Hope this guide, on the best marketing strategy to use when it comes to business, helps you in your next business strategy.
The Transformative Role of Digital Marketing for Small Businesses
Digital marketing is crucial in today’s rapidly changing online world, where businesses rely on the internet to connect with customers and operate effectively. In this article, we’ll examine how digital marketing can empower small enterprises and aid in their growth.
Exploring the Impact of Digital Marketing
Identifying the Target Audience
To begin this exploration, it is crucial to identify the target audience. This article is intended for small business owners and individuals who aspire to become entrepreneurs. The objective of this article is to help them increase their online presence and improve brand recognition. Whether you run a local bakery, a fashion boutique or a specialized consulting firm, the information provided here will reveal the possibilities of digital marketing.
Digital marketing offers numerous advantages for small businesses with multiple benefit:
- Elevated Online Visibility
The key to successful digital marketing is enhancing one’s online visibility. By using effective methods like search engine optimization (SEO) and making the most of social media, small businesses can attain a prominent position on platforms visited by prospective customers seeking answers.
- Cost-Efficient Advertising
Unlike traditional advertising methods known for their high costs, digital marketing provides various budget-friendly options. One such option is pay-per-click (PPC) advertising, where companies set aside a specific amount of money for advertising and only pay when users engage with the content. This approach allows businesses to target their desired audience accurately and effectively manage their advertising budget.
- Targeting Your Audience with Precision
Small businesses can now use digital marketing to precisely target their marketing efforts thanks to data-driven insights and sophisticated analytics. This knowledge helps them tailor content and advertisements that resonate authentically with potential customers.
- Redefined engagement and interaction
Digital marketing also provides a way for businesses to interact and forge meaningful connections with customers through platforms such as social media, email campaigns, and instant messaging. This fosters trust and garners invaluable feedback, laying the foundation for continuous improvement.
- Clear-cut Outcomes
The ability to quantify campaign impact with precision is another crucial advantage of digital marketing. Analytics tools unravel insights into website traffic, click-through rates, conversion metrics, and more. This data enables businesses to fine-tune their strategies based on empirical evidence, optimizing outcomes.
- Equal Opportunities
Digital marketing levels the playing field, allowing small businesses to rival their larger counterparts. By executing a well-crafted digital strategy, a modest local enterprise can attain global reach and etch an indelible imprint on potential customers.
Creating a digital marketing strategy
A successful digital marketing strategy for small businesses requires a harmonious amalgamation of diverse approaches, including search engine optimization (SEO), social media marketing, content marketing, and email marketing. Open communication with clients throughout the process is also crucial to ensure content alignment with their vision and expectations.
Conclusion
In conclusion, digital marketing is a dynamic, transformative tool for small businesses. It empowers them to establish meaningful connections with their target audience, invigorate growth, and flourish in a competitive panorama. Armed with a comprehensive understanding of the benefits and a meticulously tailored strategy, small enterprises can harness the full potential of digital marketing to propel themselves towards a triumphant trajectory of success.
Creating a digital signature might be tiring, but that’s where we come in.
We can help your business establish a digital presence and give it the traction it needs. You can reach out to us at Luemprexdigital by mail at info@luemprexdigital.com.ng or give us a call at 08147977173.
We’ve got you covered.
CAN DIGITAL MARKETING BE A SIDE HUSTLE?
Digital marketing, as the very name suggests, is the art and science of promoting products and services using the internet. In an age where the virtual world has become an inseparable part of our lives, leveraging the power of digital platforms for marketing has evolved from a choice to an essential strategy.
This modern approach surpasses the boundaries of traditional marketing, enabling businesses to reach audiences globally.
Whether you’re a service provider or a product developer, the online world provides an open arena where possibilities are boundless.
As we dive deeper into the details of digital marketing as a side hustle, we will explore the multifaceted opportunities it presents, the skills required to excel in this arena, and the potential pitfalls that aspiring digital marketers must navigate to become successful in digital marketing.
CAN DIGITAL MARKETING BE A SIDE HUSTLE?
As the internet gets busier, businesses around the world are trying to establish their presence and gain relevance. However, it’s also created chances for people like you who want to earn from home through side jobs. If you’re after flexibility and the freedom to work online, think about trying out digital marketing as a side hustle.
Imagine a scenario where you are no longer stuck in a regular 9-5 job schedule, but instead, have the power to pick when and where you work. That’s the cool thing about side hustles in the digital world.
For anyone who wants to have control over their work hours and where they work, digital marketing can be a real game-changer.
Nowadays, businesses are all about connecting online. Whether they’re big brands or new startups, they need to reach their target audience digitally. This means there’s a demand for people who know how to market online, and that’s where you come in if you’re looking to start a side hustle working from home.
TYPES OF DIGITAL MARKETING SIDE HUSTLE IN 2023
Digital marketing on the side isn’t just about getting cash; it’s about taking advantage of today’s digital world. You can learn a bunch of new skills online, from social media tricks to making online content and understanding what people are looking for on the internet. Let’s take a quick look at the types of digital marketing side hustles.
CONTENT MARKETING
Content marketing revolves around showcasing businesses and their products through various forms of engaging content. This approach involves crafting pieces that resonate with audiences, establishing a meaningful connection, and fostering brand awareness.
In essence, content marketing is the process of telling your business’s story, and this can be done in different ways such as writing persuasive and compelling blog posts, articles, ads, and emails that drive conversion and engage customers. captivating visuals like infographics, attention-grabbing flyers, and videos leveraging apps like YouTube and TikTok.
The flexibility of content marketing is what makes it so effective. Rather than bombarding potential customers with boring advertisements, content marketing aims to educate, entertain, and provide value. It’s not about forcing products into the spotlight; it’s about creating them in a narrative that resonates with your target audience. To embark on a successful content marketing journey, a well-structured strategy is important, ensuring they are purposeful and aligned with the business goals.
A few crucial steps lay the foundation for a content marketing strategy:
- Understanding your audience
- Defining content types
- Setting objectives
- Creating a content calendar
- Keyword research
- Crafting engaging content
- Promoting across social media platforms.
SOCIAL MEDIA MARKETING
Social media marketing revolves around the management of social media accounts for both businesses and individuals. This field covers a range of activities, from strategically scheduling and crafting engaging posts to actively interacting with followers.
The goal? To create an online presence that resonates, engages, and ultimately drives a business or individual toward success. Imagine social platforms as bustling malls or supermarkets. As a social media marketer, you’re expected to craft posts that blend seamlessly with each platform’s vibe.
Yet, the work goes beyond posting. Engaging with followers, responding to comments, and fostering discussions build trust and loyalty.
To become proficient in this field you need to:
- Understand platforms
- Optimize timing
- Engage with followers
- Monitor analytics
- Stay up-to-date
SEO
SEO, or Search Engine Optimization, is the art of enhancing a website’s visibility on search engines. It involves refining content, keywords, and technical information to elevate search rankings, ultimately boosting organic traffic. To make your journey with SEO as easy as possible, SEO tools act as assistants on this journey.
They provide insights into keyword trends, competition analysis, and site health checks. These tools simplify the complex process, making it faster and more efficient.
To excel in SEO you need to do the following:
- Keyword research
- Content optimization
- Technical enhancement
- Backlink building
- Analytics tracking
AFFILIATE MARKETING
Affiliate marketing stands as another avenue to make money from digital marketing. It involves being a bridge between eager buyers and sellers. You get to promote people’s product sales and earnings from clicks on your referral link. This approach enables you to assist others in promoting their products and earn a commission for each successful sale from your link.
Getting started is quite straightforward. First, find affiliate programs aligned with your interests or niche. Join platforms like Amazon Associates, ClickBank, or ShareASale offering a wide array of products. Once accepted, you’ll receive a unique affiliate link. Then you craft engaging content by recommending products that you believe in. Remember, it’s not just about selling; it’s about forming connections, sharing value, and guiding consumers toward valuable solutions.
DATA ANALYTICS
In digital marketing, data analytics plays an important role. It helps businesses understand their audience’s behavior, preferences, and engagement patterns. By analyzing metrics like website traffic, click-through rates, and conversion rates, marketers gain a deep understanding of what works and what needs improvement. Tools like Google Analytics and Tableau, enable marketers to unlock insights.
CONCLUSION:
Delving into the world of digital marketing has potential benefits and it has a promising future. By enrolling in digital marketing courses, like Google’s Fundamentals of Digital Marketing, Entry Level, and Google’s Course on Digital Marketing, you equip yourself with the essential skills needed to grow yourself.
These courses pave the way for honing your abilities, enabling you to strategically connect with potential clients online, like on Upwork, Fiverr, and other freelancing sites.
As you continue your journey, remember that finding clients online involves building relationships and demonstrating value. Networking across platforms and showcasing your skills can lead to lasting partnerships
Why should small businesses go digital?
Meet Mrs. Bola.
She’s a caterer and an event planner. She runs a local bakery shop on Tundé Street where she bakes cake and other confectioneries for sale. As early as 9 a.m, her “show-glass” already lies few metres outside the shop with freshly-prepared cupcakes, cookies, doughnuts, and other pastries, neatly arranged on all rows. Passing by her shop and inhaling the aroma without patronizing her is almost impossible. Asides being a talented baker , she’s in charge of managing and imparting that knowledge on to 4 apprentices, one of whom is Chioma.
Meet Chioma
Chioma is a 2nd year student of Microbiology at the University of Lagos. Presently, she’s on a 3-month holiday which she plans to spend at her boss, Mrs. Bola’s shop to continue her apprenticeship. She had started months earlier but her training was cut short by the previous semester. Being an informed Gen Z’er who spends a lot of time on the internet, she occasionally kickstarts fun conversations with her boss by showing her pictures of cakes and confectioneries she sees on social media. After spending a week of the holiday at Mrs. Bola’s shop, she successfully convinced Mrs. Bola to see the importance of going digital and helped her create a Facebook page for her business. At the end of every subsequent baking and icing practice, Chioma makes sure she takes photos and posts them on the Facebook page.
Meet Tomi
Tomi is a 27-year old lady who recently got engaged. Her wedding will be held in 3 weeks. She’s presently lying on her bed, tired, and scrolling through Facebook. Apparently, spending the bulk of your day checking and trying out wedding dresses can be very exhausting. As she scrolls through her news feed, she comes across a picture of a set of delicious-looking cupcakes from Mrs. Bola’s Facebook page. After salivating for a moment, she taps on the page’s title to view more photos. As she scrolled through images of different pastries and cakes, she came to a halt as she saw this beautiful-looking three-tiered wedding cake. She immediately took a screenshot and scrolled up to get the business’s number.
After a series of negotiations with Mrs. Bola, they both settled on the sum of #300k for the cake and its delivery.
While the story above is fictional, it is indicative of something that happens online multiple times everyday. As of May 2023, there were nearly 41.6 million Nigerians just on Facebook with many more millions scattered across Whatsapp, Instagram, X(formerly Twitter), LinkedIn and other social media. Aside from connecting with friends, family and strangers, many Nigerians use social media for entertainment or “cruise” purposes due to the abundance of content in form of videos and text.
The advent of the internet and social media platforms brought about many opportunities that many small business owners are not taking advantage of. One of the major goals of a business is to make profit while still offering value. Many small business owners spend a lot of time and effort searching for customers, completely unaware of how much the internet can be of help. As a small business owner, If you’ve not taken your business digital, you are missing out on a lot of benefits.
These include:
1. The percentage of people online(Potential reach):
As of June 2022, approximately 109 million Nigerians had access to the internet. If you’re able to read this, you’re one of those people. Just like you, each one of these people have specific needs and wants that your business might be in a position to satisfy. Going digital gives you unfiltered access to these people. From the story earlier, there was a limited number of people that knew about Mrs. Bola’s business. The moment she went digital, she became able to reach many more people. Most of which she hadn’t met before.
2. Budget-friendly, effective targeted advertising:
Targeted advertising refers to a marketing strategy where ads are specifically tailored and directed towards a particular group of people based on their demographics, interests, online behavior, and other data. Most internet platforms like Facebook, Instagram, Google, X(formerly Twitter), etc., use what is known as a Machine Learning algorithm to track and learn user behavior. If you have ever watched a comedy video on Facebook or YouTube and got more comedy videos recommended, that is a Machine Learning algorithm at work. It learned your interest and used it to recommend more related content to keep you entertained. This feature of internet platforms helps small businesses to run adverts targeted at a specific set of people. For example, in the story above, Mrs. Bola could run a Valentine cake advert and decide to target only people between the ages of 18 – 34 since they’re more likely to buy valentine gifts for their partners. Targeted advertising gives your business the ability to create products or offer services for a specific set of people. More importantly, it is budget-based. These major internet platforms do not charge a fixed rate for ads like it is done with the traditional modes of advertising. Their advertising programs are designed in such a way that your budget determines the amount of people you are able to reach with platforms like Facebook allowing as low as $1.
3. Increased revenue and profits:
As stated earlier, one of the major goals of a business is to make money. A business that doesn’t make money will soon cease to exist. Apart from having a great product or offering quality services, getting people(customers) to patronize you is extremely important. Ensuring your business has an online presence expands your reach and increases the number of potential customers that can patronize you hence leading to increased revenue.In conclusion, the internet has revolutionized how we communicate with people, how we connect, how we have fun, etc. In doing so, it brought about many opportunities that can be taken advantage of by small business owners. Taking your business online is one of the best decisions you can make as a small business owner in today’s world. It puts you ahead of your local competitors that do not have a digital presence and simultaneously opens you up to a new realm of possibilities.
