INSTAGRAM vs TIKTOK vs FACEBOOK : Which platform is right for your Nigerian Startup?

A Brief Overview On Instagram, TikTok, Facebook.

A good question that sounds somewhat difficult to choose the best answer from, why is that so? Because the Social media being outlined all sounds great. But the aim of this content is to show the best platform that is right for Nigerian startups. Tiktok’s algorithm is designed to promote viral content and help users discover new creators and trends. While Facebook and Instagram focus on connecting users with their existing networks, TikTok offers a more discovery based experience. With this being said, it can be seen that TikTok majorly focuses on promoting contents and trends, but Facebook and Instagram focus on connecting users across this platform. You do notice a syncing between Facebook and Instagram right? Can that be due to Mark Zuckerberg buying instagram?

Here you have the answer :

FACEBOOKIFICATION OF INSTAGRAM :

Facebook’s $1 billion acquisition of Instagram in 2012, initially doubted, became one of the best tech moves, securing Facebook’s social media dominance. Despite controversial changes, like altering the app’s square photo requirement, Instagram has grown to over 1 billion users. Now, facing competition from TikTok, the app strives to evolve while preserving its original appeal. This story is explored in a podcast series about Facebook’s transformation into Meta.You can also listen to the podcast that talks about facebookification of Instagram.

Source: https://podcasts.apple.com/us/podcast/why-instagram-broke-its-square/id1465767420?i=1000571311388

INDIVIDUAL IMPORTANCE OF THE FOLLOWING SOCIAL MEDIA :

•Tiktok

•Instagram

•Facebook

TikTok: TikTok has gained immense importance as a social media platform, particularly among younger audiences, due to its short-form videos, creative content, and viral trends. It has become a powerful tool for entertainment, self-expression, and digital marketing, influencing pop culture and providing a platform for individuals and businesses to reach a global audience quickly.

Instagram: Instagram holds significant importance as a popular visual-centric social media platform, enabling users to share photos and videos. It plays a crucial role in personal and brand branding, social networking, and digital marketing. Instagram’s diverse features, including Stories, IGTV, and Reels, contribute to its widespread influence in shaping online interactions and content consumption.

Facebook: Facebook remains a cornerstone in social media, serving as a comprehensive platform for personal connections, content sharing, and community building. Its broad user base, diverse features, and integration with other apps contribute to its enduring significance in communication, information dissemination, and online networking.

CHOOSING THE BEST PLATFORM AND ITS REQUIREMENTS :

FACEBOOK

Nature: Versatile platform for various content types.

Requirement: Create a Facebook Business Page. Engage with the community through posts, events, and groups. Utilize Facebook Ads for targeted reach.

INSTAGRAM

Nature: Visual-centric platform, ideal for brands with compelling visuals.

Requirement: Establish an Instagram Business Account. Share visually appealing content. Utilize Stories and explore influencer partnerships.

TIKTOK

Nature: Short-form video platform, excellent for creative and engaging content.

Requirement: Create a TikTok account. Develop short, catchy videos aligned with your brand. Engage with trending challenges and collaborate with influencers.

IMPORTANCE OF CHOOSING THE RIGHT PLATFORM FOR A NIGERIAN STARTUP

• Target Audience Relevance: Different platforms attract distinct demographics. Choosing the right one ensures your startup reaches and engages with its target audience effectively.

• Cost-Effective Marketing:Focusing on platforms aligned with your audience helps optimize marketing efforts, avoiding unnecessary expenses on channels that may not yield significant returns.

• Cultural Sensitivity:Understanding the cultural nuances of your Nigerian audience is vital. Certain platforms may resonate better with local values and preferences.

• Optimal Resource Utilization:By selecting the most suitable platform, your startup can allocate resources efficiently, whether it’s time, budget, or personnel, maximizing the impact of your online presence.

• Brand Image and Consistency:Each platform has its own tone and style. Choosing the right one allows your startup to maintain a consistent brand image across all interactions, fostering trust and recognition.

• Engagement and Interaction:Different platforms offer varied engagement opportunities. Choosing the right one enables your startup to interact effectively with your audience, fostering community and brand loyalty.

• Adaptability to Trends:Platforms evolve, and new trends emerge. Being on the right platform allows your startup to adapt to changing trends and stay relevant in the dynamic digital landscape.

BASED ON STATISTICS BETWEEN TIKTOK, INSTAGRAM AND FACEBOOK THE RIGHT PLAFORM FOR YOUR NIGERIAN STARTUP :

Facebook : 69.9%

Instagram : 69.4%

Tiktok: 57.4%

With the data above, it’s seen that Facebook is the best platform for a Nigerian startup also based on Facebook’s Brand awareness: Facebook is one of the largest social media platforms in the world. Your business’ presence will help you gain exposure to potential customers. Facebook also drives website traffic: By posting links to your website, you can help increase online visits.

CONCLUSION

In summary, for a Nigerian startup, Facebook stands as a versatile icon with an extensive user base and robust advertising options. While TikTok caters to dynamic and engaging content for younger audiences, Instagram’s visual appeal suits businesses in fashion, beauty, and lifestyle. Optimal results can be achieved through a strategic blend of Facebook, Instagram, and TikTok, tailored to the startup’s nature and target audience.